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Lydia J. Price is Professor of Marketing at CEIBS. She began teaching at CEIBS as a visiting professor in 1996 and joined the faculty full-time in September 2003. During 2006 and 2012, Professor Price served as Associate Dean of CEIBS and Academic Director of the MBA Programme. Under her leadership the CEIBS MBA program deepened its international focus and stature as well as its China expertise, rising steadily in major business school rankings as a consequence. In 2009, she implemented a major curriculum change that strengthened the program's commitment to Responsible Leadership and Sustainability, including an innovative mandatory course in which students complete sustainability field projects in the China context. Several of these student projects have earned global awards and accolades from the corporate and academic communities.

Professor Price also oversees CEIBS accreditation processes for AACSB and EQUIS, and she is an award winning professor of marketing with more than 15 years' experience teaching Chinese executives and MBA students. Prior to joining CEIBS, Professor Price was on the faculties of Hong Kong University of Science and Technology, and INSEAD, France. She also has been a visiting professor at New York University, Beijing University, and Catholic University of Lisbon, Portugal.