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Gregor Halff is associate professor of corporate communication practice at Singapore Management University (SMU) and the founding academic director of SMU's MSc in Communication Management Programme. He is an honorary professor at ISM, one of Germany's leading undergraduate business schools and a visiting professor at National Taiwan University of Science and Technology. His teaching has won awards at all institutions. Gregor was managing partner at Publicis, the world's third largest advertising group, where continues to handle international clients. Before joining Publicis, Gregor worked in corporate communication at Siemens (Munich and Mumbai, among others). His books and journal publications focus on the internationalization of corporate communication. He holds a summa cum laude PhD in communication. Gregor is Dutch, grew up in the Americas, lives in Singapore, but also calls Berlin home.