The marketing area offers a PhD in Business (Marketing) degree that is suitable for those interested in an academic career in marketing. The programme provides the training that is needed to conduct rigorous research in marketing, including an understanding of different methods (statistical, econometric, experimental) and an understanding of key concepts in marketing and related disciplines such as psychology and economics. Students are expected to have strong critical thinking skills and to develop original ideas that make a significant contribution to the marketing literature.
We seek candidates who have a keen mind, are highly motivated, and who have an interest in issues related to consumers and markets. For more information about the programme, please click here.
Last updated on 21 Jun 2017 .