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The BBM Curriculum

 

Curriculum for students admitted in AY2017/2018 onwards

 

Foundation Courses (3 Credit Units)

The foundation courses provide a basic background in Maths, Economics and Writing. You gain exemption if you are already highly competent in these subjects in junior college, polytechnic or in your previous institution.

  1. Calculus (exemptible)
  2. Introductory Economics (exemptible)
  3. Programme in Writing and Reasoning (exemptible)
University Core (4 Credit Units)

The University Core is the heart of all SMU undergraduate programmes. It aims to develop breadth in thinking and to give you the skills needed to operate in a dynamic and challenging environment. It also aims to fine-tune your grasp of leadership and communication basics.

  1. Business, Government & Society
  2. Ethics and Corporate Responsibility
  3. Leadership & Team Building
  4. Management Communication
Business Core (10 Credit Units)

The Business Core provides you with grounding in the theories, concepts and working tools that are essential for operating in a modern business environment.

  1. Business Law
  2. Decision Analysis
  3. Finance
  4. Financial Accounting
  5. Management Accounting
  6. Management of People at Work
  7. Marketing
  8. Operations Management
  9. Introductory Statistics or Introduction to Statistical Theory
  10. Strategy
Modes of Thinking (1 Credit Unit)
  1. Analytical Skills & Creative Thinking  OR
  2. Critical Thinking in the Real World OR
  3. Managing Volatility, Uncertainty, Complexity and Ambiguity (VUCA)
Globalisation (1 Credit Unit)

Economics of Globalisation (compulsory)

Asian Studies (1 Credit Unit)

Some examples under this cluster:

  1. Asia Pacific Business
  2. Economic Development in Asia
  3. Strategic Management in China

The list of courses provided above may not be exhaustive. The full list can be found via the Course Catalogue.

Technology Studies (1 Credit Unit)

Some examples under this cluster:

  1. Computing Technology for Finance
  2. Governing, Managing and Protecting Knowledge in Organisations
  3. Technology and World Change

The list of courses provided above may not be exhaustive. The full list can be found via the Course Catalogue.

Entrepreneurship (1 Credit Unit)

Some examples under this cluster:

  1. Design Thinking and Innovation
  2. Entrepreneurial Finance
  3. Social Entrepreneurship

The list of courses provided above may not be exhaustive. The full list can be found via the Course Catalogue.

General Education (4 Credit Units)

You may be given exemptions of up to 3 courses on the basis of good grades in the equivalent courses taken at GCE A-level, Polytechnic Diplomas, or other recognised qualifications.

  1. Computer as Analysis Tool (A compulsory course under either General Education or Technology Studies)

Any 3 General Education Courses (up to 3 exemptible)

Some examples under this cluster:

  1. Creative Writing
  2. Dance: East and West
  3. Environmental Science

The list of courses provided above may not be exhaustive. The full list can be found via the Course Catalogue.

Business Options (3 Credit Units)

Further tweak your business education the way you want by selecting any 3 courses among those offered for Business Majors, etc. You may also opt to do an Independent Study or take approved courses from other schools.

Business Capstone Course (1 Credit Unit)

All Business students are required to complete the capstone course in their final year.

Business Major (6 Credit Units)

A business major is a specialisation. Within the Business Management curriculum, there are eight Business Majors and six tracks, and examples of courses that are offered are listed below. Alternatively, students can opt for the generalist route by selecting six courses from any of the eight business majors.

  • Corporate Communication
  • Entrepreneurship 
  • Finance
  • Marketing
  • Operations Management
  • Organisational Behaviour & Human Resources
  • Quantitative Finance
  • Strategic Management

 

Corporate Communication

Compulsory Course
  1. Foundations in Corporate Communication

Any 5 Corporate Communication Electives (or more)

Some examples of Corporate Communication Electives:

  1. Campaigning and Communication Planning
  2. Crisis Management and Communication
  3. From Storytelling to Story-making: Engaging Stakeholders in the Digital Age
  4. Intercultural Communication
  5. Investor Relations
  6. Public Relations Strategy
  7. Social Media and Organisations
The list of courses provided above may not be exhaustive. The full list can be found via the Course Catalogue. 

 

Entrepreneurship

Compulsory Course

  1. Entrepreneurship and Business Creation

Any 5 Entrepreneurship electives (at least 1 must be from the following list)

  1. Corporate Entrepreneurship and Innovation
  2. Leading New Ventures to Growth

Some examples of Entrepreneurship electives:

  1. Managing Creativity in Organizations
  2. Design Thinking and Innovation
  3. Entrepreneurial Finance
  4. Entrepreneurship Practicum
  5. Entrepreneurship Study Mission (Students can enroll in multiple Entrepreneurship Study Mission but only one of the sections can be fulfilled as Entrepreneurship Major elective) 
  6. Family Businesses
  7. Social Entrepreneurship
  8. Technological Entrepreneurship

 

Finance

To be eligible to declare with a Finance or Finance with Track, students have to obtain:

  • A minimum grade of B- for FNCE 101 Finance or
  • A minimum grade of B- for FNCE 102 Financial Instruments, Institutions & Markets

Please note that ONLY LLB students can choose to take FNCE 101 Finance or FNCE 103 Finance for Law. They have to obtain a minimum grade of A- for FNCE 103 Finance for Law. 

Compulsory Courses
  1. Corporate Finance
  2. Corporate Reporting and Financial Analysis
  3. Financial Instruments, Institutions & Markets

Any 3 Finance Electives (or more)

Some examples of Finance Electives:

  1. Analysis of Derivative Securities
  2. Analysis of Equity Investments
  3. Analysis of Fixed-Income Investments
  4. Corporate Banking
  5. Hedge Funds
  6. Investment Banking
  7. Mergers & Acquisitions
  8. Portfolio Management 
The list of courses provided above may not be exhaustive. The full list can be found via the Course Catalogue. 

 

Marketing

Compulsory Course
  1. Consumer Behaviour
  2. Marketing Research

Any 4 Marketing Electives (or more)

Some examples of Marketing Electives:

  1. Advertising
  2. Digital Marketing
  3. Global Marketing
  4. Marketing Analytics
  5. Marketing Strategy
  6. Retail Management
  7. Services Marketing
  8. Strategic Brand Management 

The list of courses provided above may not be exhaustive. The full list can be found via the Course Catalogue.

 

Operations Management

Compulsory Courses
  1. Service Processes
  2. Supply Chain Management

Any 4 Operations Management Electives (or more)

Some examples of Operations Management Electives:

  1. High Performance Warehousing & Fulfilment
  2. Logistics & Transportation Management
  3. Managing Process Improvements
  4. Operations Strategy : Principles and Practice
  5. Procurement and Strategic Sourcing
  6. Project Management
  7. Retail Operations
  8. Sustainable Operations

The list of courses provided above may not be exhaustive. The full list can be found via the Course Catalogue.

 

Organisational Behaviour & Human Resources

Compulsory Course
  1. Human Capital Management

Any 5 Organisational Behaviour & Human Resources Electives (or more)

Some examples of OBHR Electives:

  1. Business Negotiation and Conflict Management
  2. Cross-Cultural Management & the Management of Diversity
  3. Human Capital Strategy
  4. Managing Work-life Balance - Myth or Reality?
  5. Mosaic of Leadership
  6. Performance Management & Compensation
  7. Technology Solutions and Analytics for Human Resources
  8. Training and Development

The list of courses provided above may not be exhaustive. The full list can be found via the Course Catalogue.

 

Quantitative Finance

Compulsory Courses
  1. Quantitative Finance
  2. Computing Technology for Finance
  3. Investment Statistics

Any 3 Quantitative Finance Electives (or more)

Some examples of QF Electives:

  1. Analysis of Fixed-Income Investment
  2. Behavioral Finance
  3. Derivatives Sales & Trading
  4. Global Financial Risk Management
  5. Quantitative Trading Strategies

The list of courses provided above may not be exhaustive. The full list can be found via the Course Catalogue.

 

Strategic Management

Compulsory Course
  1. Introduction to Organisations

At least 2 Strategic Management Electives from the following:

  1. Corporate Strategy
  2. International Business
  3. Management of Technology and Innovation
  4. Managing Strategic Change

Any 3 other Strategic Management Electives (or more)

Some examples of SM Electives:

  1. Asia Pacific Business
  2. Managing Creativity in Organizations
  3. Corporate Entrepreneurship and Innovation
  4. Design Thinking and Innovation
  5. Strategic Management in China
  6. International Corporate Governance and Strategy

The list of courses provided above may not be exhaustive. The full list can be found via the Course Catalogue.

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Tracks

Tracks are designed to groom talents for high-performance sectors within various industries. 

Tracks for Finance major:

International Trading, Banking, Wealth Management and Finance Analytics

Tracks for Marketing major:

Marketing Analytics

Track for Operations Management major:

Operations Analytics

 

Finishing Touch Programme (Non-credit Unit)

This programme consists of a series of Career Preparation & Enrichment workshops to prepare students for internships and future careers.

Internship & Community Service (Non-credit Unit)

A distinctive feature of the BBM curriculum is the internship at established organisations, both local and international. Students must do an internship of at least 10 weeks.

Students are also required to complete a minimum of 80 hours of community service, and this serves to remind students to be responsible and civic-minded citizens.

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For more information on Course Description, click here

The curriculum and the list of courses provided are not exhaustive and will be updated from time to time. Please refer to the Course Catalogue on OASIS for the most updated list of electives available and their course attributes.

 

 

Last updated on 23 Feb 2017 .