Stories from the LKCSB Community

In her paper “More Voices Persuade: The Attentional Benefits of Voice Numerosity”, SMU Associate Professor of Marketing Hannah Chang found that incorporating additional voices into a narration can heighten its persuasiveness by drawing attention to the marketing message.

There's no doubt that the way we communicate has changed drastically in recent years. And with these changes come new challenges and opportunities for crisis communication.

While Jeanne Tai’s undergraduate degree was in History, a love for communication and writing drew her to her first job in journalism. Despite starting off without formal training, she rose the ranks from writer to Her World deputy editor within 5 years. “I learned mostly on the job from my colleagues and bosses.”

According to Tan Chee-Wei, Vice President of Human Resources North East & South East Asia & Global Lubricants at Shell, “Diversity, equity and inclusion is at the heart of a compelling employee value proposition”, she says. How can Asian talent play our part in D, E & I?

How this SMU alum combined his European upbringing and appreciation for Asia, along with his newfound strategic communication skills from the SMU MCM programme, to enhance his professional capabilities

In an ideal world, one’s life trajectory follows a linear path where goals are perfectly aligned and immutable over the course of time. In reality, our paths are punctuated by countless changes, and diverge into complex tendrils rather than flow along a single thread.