Research Publications in 2015
Journal Articles
Adina Robinson Barbulescu, Kapil R. Tuli, and Ajay K. Kohli (2015), “When Does Brand Licensing Lead to Positive Financial Outcomes?” Management Science, 61 (6), 1436-55
Han, Jin K., Yong Seok Sohn, and Kun Woo Yoo (2015), "The Korean Language and the Effects of its Honorifics System in Advertising: Deferential and Informal Speech as Regulatory Prime on Persuasive Impact," Marketing Letters, Vol. 26, No. 3 (September), 321-333.
Hong, Jiewen and Hannah H. Chang* (2015), "I Follow My Heart and We Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making,” Journal of Consumer Research, 41 (April), 1392-1411. * Equal authorship
-- selected as one of the “must-reads for marketers” on the MSI Academic Trustees Reading List 2015
Kim, Junghan and Arun Lakshmanan (2015), “How Kinetic Property Shapes Novelty Perceptions,” Journal of Marketing, 79 (6), 94–111.
Research Publications in 2016
Journal Articles
George, Gerard, Ernst C. Osinga, Dovev Lavie, and Brent A. Scott (2016), “Big Data and Data Science Methods for Management Research,” Academy of Management Journal, 59 (October), 1493-1507.
Mallapragada, Girish, Sandeep R. Chandukala and Qing Liu (2016), “Exploring the Effects of What (Product) and Where (Website) Characteristics on Online Shopping Behavior”, Journal of Marketing, 80(2), 21-38.
Research Publications in 2017
Journal Articles
Chandukala, Sandeep R., Jeffrey P. Dotson and Qing Liu (2017), "An Assessment of When, Where and Under What Conditions In-Store Sampling is Most Effective," Journal of Retailing, 93 (4), 493-506.
Emanuel, Bayer, Kapil R. Tuli, and Bernd Skiera (2016), “Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty, But Hurt Firm Performance?” Journal of Marketing Research, forthcoming
Ghosh, Dipanjan, Andrew Olewnik, Kemper Lewis, Junghan Kim, and Arun Lakshaman (2017), “Cyber-Empathic Design: A Data-Driven Framework for Product Design,” Journal of Mechanical Design, 139 (9), 1–12.
* Honorable Mention of the 2017 JMD Editors' Choice Award
Han, Yoonju, Sandeep R. Chandukala and Hai Che, (2017) “Exchange and Refund of Complementary Products,” Marketing Letters, 28(1), 113-125.
Lin, Stephanie C., Julian J. Zlatev, and Dale T. Miller (2017), “Moral Traps: When Self-serving Attributions Backfire in Prosocial Behavior,” Journal of Experimental Social Psychology, 70, 198-203.
Lobschat, Lara, Ernst C. Osinga, and Werner Reinartz (2017), “What Happens Online Stays Online? - Segment-Specific Online and Offline Effects of Banner Advertisements,” Journal of Marketing Research, 54(6), 901-913.
Mukherjee, Anirban, and Vrinda Kadiyali. “The Competitive Dynamics of New DVD Releases.” Management Science, forthcoming.
Research Publications in 2018
Journal Articles
Chang, Hannah H. and Iris W. Hung (2018), “Mirror, Mirror on the Retail Wall: Self-focused Attention Promotes Reliance on Feelings in Consumer Decisions,” Journal of Marketing Research, 55 (August), 586–599.
Chang, Hannah H. and Michel Tuan Pham (2018), "Affective Boundaries of Scope Insensitivity," Journal of Consumer Research, 45 (August), 403–428.
Han, Jin K., Seh Woong Chung, and Yong Seok Sohn (2018), "What's in a Name? The Impact of Subcategory Salience on Value Perception and Upgrade Intention for Multicategory Products," Psychology & Marketing, Vol. 35, No. 12 (December), 913-922.
Huang, Szu-chi, Stephanie C. Lin, and Ying Zhang (conditionally accepted), “When Individual Goal Pursuit Turns Competitive: How We Sabotage and Coast,” Journal of Personality and Social Psychology.
Le Mens, Gael, Jerker Denrell, Balazs Kovacs, and Hulya Karaman (2018), “Information Sampling, Judgment and the Environment: Application to the Effect of Popularity on Evaluations”, Topics in Cognitive Science, forthcoming.
Lim, Leon Gim, Kapil R. Tuli, and Marnik Dekimpe (2018), “Investors’ Evaluation of Price-Increase Preannouncements,” International Journal of Research in Marketing, Forthcoming
Lin, Stephanie C. and Taly Reich (2018), “To Give or Not to Give? Choosing Chance Under Moral Conflict,” Journal of Consumer Psychology(Special Issue: Marketplace Morality), 28(2), 211-233.
Liu, Peggy J.* and Stephanie C. Lin* (2018), “Projecting Lower Competence to Maintain Moral Warmth in the Avoidance of Prosocial Requests,” Journal of Consumer Psychology, 28(1), 23-29. (*equal contribution)
Schaerer, M., du Plessis, C., Yap, A. J., & Thau, S. (2018). Low power individuals in social power research: A quantitative review, theoretical framework, and empirical test. Organizational Behavior and Human Decision Processes, 149, 73 – 96.
Research Publications in 2019
Journal Articles
Huang, Szu-chi, Stephanie C. Lin, and Ying Zhang (2019), “When Individual Goal Pursuit Turns Competitive: How We Sabotage and Coast,” Journal of Personality and Social Psychology, doi: 10.1037/pspi0000170
Le Mens, Gaël, Jerker Denrell, Balázs Kovács, and Hülya Karaman (2019), “Information Sampling, Judgment and the Environment: Application to the Effect of Popularity on Evaluations”, Topics in Cognitive Science, 11 (2), 358-73
Mukherjee, Anirban, Hannah H. Chang, and Amitava Chattopadhyay (2019), “Crowdfunding: Sharing the Entrepreneurial Journey,” in Handbook of the Sharing Economy, ed. Russell W. Belk, Giana M. Eckhardt, and Fleura Bardhi, Cheltenham, UK: Edward Elgar, 152–162.
Osinga, Ernst C., Menno Zevenbergen, and Mark van Zuijlen (2019), “Do Mobile Banner Ads Increase Sales? Yes, in the Offline Channel,” International Journal of Research in Marketing, 36(3), 439-453.
Sohn, Yong Seok, Kun Woo Yoo, and Jin K. Han (2019), "Perceived Product Creativity and Mental Contrasting: Desired Future on Consumers’ Product Replacement Decisions," Psychology & Marketing, Vol. 36, No. 1 (January), 41-56.
Research Publications in 2020
Journal Articles
Foulk, Trevor, Irene E. De Pater, Michael Schaerer, Christilene du Plessis, Randy Lee and Amir Erez (2020), “It’s Lonely at the Bottom (Too): The Effects of Experienced Powerlessness on Social Closeness and Disengagement,” Personnel Psychology, 73(2), 363-394. Impact Factor (2020): 7.073.
Jung K. Kim and Yumi Koh, “Pretrial Justice Reform and Property Crime: Evidence from New Jersey,” Applied Economics (forthcoming) https://doi.org/10.1080/00036846.2020.1808579
Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee, and David Gal (2020), “Marketing Agility: The Concept, Antecedents, and a Research Agenda,” Journal of Marketing, Forthcoming.
Kumar, N. and K. Pauwels (2020), “Don’t Cut Your Marketing Budget in a Recession,” Harvard Business Review, digital article, 14 August, 2020.
Lim, Leon Gim, Kapil R. Tuli, and Rajdeep Grewal (2020), “Customer Satisfaction and its Impact on the Future Costs of Selling,” Journal of Marketing, 84(4), 23-44.
Valarie A. Zeithaml, Bernard J. Jaworski, Ajay K. Kohli, Kapil R. Tuli, Wolfgang Ulaga, and Gerald Zaltman (2020), “A Theories-in-Use Approach to Building Marketing Theory,” Journal of Marketing, 84 (1), 32-51.
Research Publications in 2021
Journal Articles
Hülya Karaman (2021), “Online Review Solicitations Reduce Extremity Bias in Online Review Distributions and Increase Their Representativeness”, Management Science, 67 (7), 4420-4445 [PDF]
Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee, and David Gal (2021), “Marketing Agility: The Concept, Antecedents, and a Research Agenda,” Journal of Marketing, 85 (1), 35-58.
Kim, Junghan and Arun Lakshmanan (2021), “Do Animated Line Graphs Increase Risk Inferences?” Journal of Marketing Research, 58 (3), 595–613.
Kumar, N (2021), Countercyclical Marketing during Recessions, Management and Business Review, forthcoming September.
Kumar, N. and M. Pillutla (2021), “Pay for Performance: When does it Fail?,” Management and Business Review, Winter, 1, 1, 45-52.
Linyi Li, Shyam Gopinath, Steve Carson, “History Matters: The Impact of Online Review Across Product Generations”, Management Science, accepted
P. Sen, P. Deb and N. Kumar (2021), “The Challenges of Work From Home for Organizational Design,” California Management Review, digital article, 31 July.
Schaerer, Michael, Trevor Foulk, Christilene du Plessis, Min-Hsuan Tu and Satish Krishnan (2021), “Just Because You’re Powerless Doesn’t Mean They Aren’t Out to Get You: Low Power, Paranoia, and Aggression.” Organizational Behavior and Human Decision Processes, 165, 1 – 20.
Research Publications in 2022
Journal Articles
Chandukala, Sandeep R., Srinivas K. Reddy, and Yong-Chin Tan (2022), “How Augmented Reality Can – and Can’t – Help Your Brand,” Harvard Business Review, digital article, 29 March, 2022.
Chang, Hannah H., Anirban Mukherjee, and Amitava Chattopadhyay (2022), “More Voices Persuade: The Attentional Benefits of Voice Numerosity,” Journal of Marketing Research, forthcoming
Cyrus-Lai, Wilson, Warren Tierney, Christilene du Plessis, My Nguyen*, Michael Schaerer and Eric Luis Uhlmann (2022), “Avoiding Bias in the Search for Implicit Bias,” Psychological Inquiry, 33 (3), 203– 212 [*PhD student co-author]
Han, Jin K., Yung Kyun Choi, and Sangman Han (2022), "The Future of Marketing & Advertising in Asia," Journal of Business Research, Vol. 149 (October), 1016-1017.
Han, Sangman, Jin K. Han, Il Im, S.I. Jung, and J.W. Lee (2022), "Mapping Consumer’s Cross-Device Usage for Online Search: Mobile- vs. PC-based Search in the Purchase Decision Process," Journal of Business Research, Vol 149 (March), 387-399.
Han, Yoonju, Sandeep R. Chandukala, and Shibo Li (2022), "Impact of Different Types of In-Store Displays on Consumer Purchase Behavior," Journal of Retailing, 98(3), 432-452.
Linyi Li, Shyam Gopinath, and Stephen J. Carson. "History Matters: The Impact of Online Customer Reviews Across Product Generations." Management Science 68, no. 5 (2022): 3878-3903.
Mehdi Nezami, Kapil R. Tuli, and Shantanu Dutta (2022), “Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective,” Journal of Academy of Marketing Science, Forthcoming
Mooi, Erik, Ernst C. Osinga, and Carlos D. Santos (2022), "Collaboration Scope and Product Innovation in B2B Markets: Are There Too Many Cooks or Is It the Customer Who Spoils the Broth?," European Journal of Marketing, 56(3), 899-921.
Tan, Yong-Chin, Sandeep R. Chandukala, and Srinivas K. Reddy (2022), “Augmented Reality in Retail and its Impact on Sales,” Journal of Marketing, 86 (1), 48-66.
Research Publications in 2023
Journal Articles
du Plessis, Christilene, My Hoang Bao Nguyen*, Trevor Foulk and Michael Schaerer (2023), “Relative Power and Interpersonal Trust,” Journal of Personality and Social Psychology, 124 (3), 567 – 592 [*PhD student co-author]
Katrijn Gielens, Marnik Dekimpe, Anirban Mukherjee, and Kapil R. Tuli (2023), “The Future of Private Label Markets: A Global Convergence Approach,” International Journal of Research in Marketing, 40 (1), 248-267.
Hagtvedt, Henrik and Sandeep R. Chandukala (2023), “Immersive Retailing: The In-Store Experience,” Journal of Retailing, 99(4), 505-517.
Schaerer, Michael**, Christilene du Plessis**, My Hoang Bao Nguyen*, Robbie C. M. van Aert, Leo Tiokhin, Daniel Lakens and Eric Uhlmann (2023), “On the trajectory of discrimination: A meta-analysis of 44 years of field experiments on gender and hiring decisions,” Organizational Behavior and Human Decision Processes, 179 (November), 104280 [** Joint first authorship; * PhD student co-author]
Sungkyun Moon, Kapil R. Tuli, and Anirban Mukherjee (2023), “Does Disclosure of Advertising Spending Help Investors and Analysts?” Journal of Marketing, 87 (3), 359-382.
