Digital Business Major

About the Digital Business Major (only as 2nd major)

Digital technologies are transforming business, government, and society rapidly and profoundly both in Singapore and beyond. More and more businesses are going digital and there is fast growing demand for talents that have up-to-date ideas, skills, tools and solutions to help these organizations stay ahead of the curve in this digital age. The Digital Business major provides students with a comprehensive understanding of digital technologies, design tools, business models, and management capabilities to navigate such society-wide digital transformation frontier with confidence.

The major is jointly developed and offered by LKCSB and SCIS. The curriculum integrates SCIS' strength on technical and programming courses and LKCSB's forte on business and management courses. The focus of the major is the application of digital technologies in business operations to gain competitive advantage and develop innovative ways for value creation. Students will learn both technical tools and management tools to be well equipped to solve business problems and create new ideas in the thriving digital economy. The knowledge acquired in this major has wide-ranging applications in a variety of industries, as well as government and other types of organizations. The major aims to give our graduates an edge in those contexts where the integrative knowledge of digital technologies and business administration will create the biggest value. Some examples of the typical jobs include management consultant for digital business and digital transformation, social media expert, e-commerce analyst, social-commerce specialist, digital marketing specialist, process automation analyst, and business intelligence analyst. The career possibilities are expanding quickly.

The major requires 3 units of compulsory core courses and 5 units elective courses (3 must be from Digital Business major elective). The BBM students and non-BBM students might take different routes to fulfill the credit requirements. Please refer here for more details on the curriculum and course description.

Students can also check Know-Thy-Major, Major introduction video and the Frequently Asked Questions to learn more of the major. 

Learn more about BBM Curriculum

Current students may refer to the Course Catalogue on OASIS for the most updated list of electives available and their course attributes.