Faculty Profile

LI Linyi

Assistant Professor of Marketing

LKCSBFull-time Faculty

Email
linyili@smu.edu.sg

Curriculum Vitae (CV)

Research Areas

▸

Lee Kong Chian School of Business
- Digital Business
- Marketing
- - Marketing Strategy
  - Digital and Social Media Strategy
  - Retail Operations and Strategy
- Operations Management
- - Business Analytics
  - E-Commerce and Marketplace Analytics
- Social Inclusion
- Sustainable Business

Strategic Priorities

▸

Digital Transformation
Growth in Asia
Sustainable Living

Education

2020	Ph.D., Business Administration (Marketing) University of Utah
2014	M.S., Business and Management: Information Systems University of Maryland
2012	B.S., Economics (Finance) Southwestern University of Finance and Economics

Current Position(s) Held

2021-Now

Assistant Professor of Marketing
Singapore Management University

Awards, Recognition and Honors

Winner, 2025 Best Marketing Paper in Management Science Award

Lee Kong Chian School of Business Dean's Teaching Honour List, 2022, 2023, 2024

ISMS Early-Career Scholars Camp Fellow, 2022

Singapore Minister of Education Tier 1 Research Grant (S$ 34,000), 2022

Singapore Minister of Education Tier 1 Research Grant (S$ 33,000), 2021

Third Place, CSAMSE Practice Award, 2021

Lee Kong Chian School of Business Retail Scholar, 2021

AMA-Sheth Foundation Doctoral Consortium Fellow, 2018

David Eccles School of Business Doctoral Student Teaching Excellence Award, 2018

Research Interests

Digital Marketing
Generative AI
Online Reviews
Travel & Tourism
Online Video Advertising
Sustainability
Social Media

SELECTED JOURNAL ARTICLES (REFEREED)

Linyi Li, Shyam Gopinath, and Stephen J. Carson. "History Matters: The Impact of Online Customer Reviews Across Product Generations." Management Science 68, no. 5 (2022): 3878-3903.
* Winner, 2025 Best Marketing Paper in Management Science Award

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