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Faculty Profile

Xin CHEN's photo

Xin CHEN

Assistant Professor of Marketing

LKCSBFull-time Faculty

Email
xinchen@smu.edu.sg

Research Areas

  • Lee Kong Chian School of Business
    • Asian & ASEAN Initiatives
    • Communication Management
      • Human-AI Communication
    • Digital Business
    • Marketing
      • Digital and Social Media Strategy
      • Retail Operations and Strategy
      • Consumer Behaviour
      • Culture and Cross-cultural Marketing
    • Operations Management
      • Business Analytics
      • E-Commerce and Marketplace Analytics
    • Sustainable Business
  • School of Computing and Information Systems
    • Artificial Intelligence and Data Science
      • Data Management & Mining
    • Human-Machine Collaborative Systems
      • Human-Computer Interaction
    • Learning & Work
      • Next Generation IT Practices
  • School of Economics
    • Applied Microeconomics
      • Industrial Organisation
    • Econometrics and Data Science
      • Data Science and Analytics

Strategic Priorities

  • Digital Transformation
  • Growth in Asia
  • Sustainable Living

Education

2020

Ph.D. in Business Administration, Marketing, University of California, Berkeley

2014 B.A. in Mathematics, Magna Cum  Laude 
Carleton College (Northfield, MN)     

Current Position(s) Held

2021-Now  Assistant Professor of Marketing
Singapore Management University

Awards, Recognition and Honors

  • Berkeley-Haas Institute for Business Innovation Claire Goedinghaus Grant, 2020
  • Berkeley-Haas Fisher Center for Business Analytics Research Grants (×2), 2018-2019
  • Berkeley Graduate Fellowship (full Ph.D. tuition,  stipend and travel support), 2014-2019
  • INFORMS Marketing Science Doctoral Consortium Fellow, 2018
  • Benjamin Franklin Math Doctoral Fellowship (full Ph.D. tuition,  stipend and travel support), 2013-2014
  • Carleton College Wharton Scholarship (for distinctive students), 2009-2013

Research Interests

  • Social Media Marketing
  • Digital Marketing

 
  • E-commerce
 
  • Field Experimentation
  • Applied Machine Learning

Selected Journal Articles (Refereed)

Chen, Xin (2011), “A q = -1 Phenomenon for Pattern-Avoiding Permutations,” Rose-Hulman Undergraduate
Mathematics Journal : Vol. 12 : Iss. 2 , Article 2.

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