Faculty Profile

KIM Junghan

Assistant Professor of Marketing

LKCSBFull-time Faculty

Email
junghankim@smu.edu.sg

Curriculum Vitae (CV)

Research Areas

▸

Lee Kong Chian School of Business
- Communication Management
- - Risk Perception and Communication
  - Health Communication
  - Judgment and Decision- Making
  - Corporate Communication
- Corporate Social Responsibility
- Digital Business
- Marketing
- - Digital and Social Media Strategy
  - Brand Strategy
  - New Product Development
  - Consumer Behaviour
  - Consumer Judgment and Decision-making
- Organisational Behaviour & Human Resources
- - Judgement and Decision-making, Negotiation
- Strategy and Entrepreneurship
- - Digital transformation and platform strategies
- Sustainable Business
School of Social Sciences
- Psychology
- - Social & Personality Psychology
  - Cognitive Psychology

Strategic Priorities

▸

Digital Transformation

Education

2017	Ph.D. in Marketing State University of New York at Buffalo
2010	M.S. in Marketing Yonsei University
2007	B.S. in Business Administration Hongik University

Current Position(s) Held

2017 - Now

Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

Awards, Recognition and Honors

Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 1 Grant, 2021-23
Dean's Teaching Honor List Top Faculty Members, Singapore Management University, 2018-19
Dean's Teaching Honor List Top Faculty Members, Singapore Management University, 2017-18
Ph.D. Student Achievement Award, School of Management, SUNY-Buffalo, 2017
Dean’s Award for Research Excellence, School of Management, SUNY-Buffalo. 2016
Paul E. Green Award in Marketing, School of Management, SUNY-Buffalo, 2016
AMA Sheth Doctoral Consortium Fellow, London Business School, 2015
National Science Foundation Research Project Assistantship, 2015–2017
New York State/GSEU Professional Development Award, 2015
Graduate School Assistantship, SUNY-Buffalo, 2011–2017
Teaching Assistantship, Yonsei University, Spring 2008–Fall 2009
Fund Scholarship, Yonsei University, Spring 2009
Honor Scholarship, Hongik University, Spring 2006–Fall 2006

Research Interests

Visual Perception
Visualization
Inference-Making
Product Design, Usage, and Valuation

Selected Journal Articles (Refereed)

	Kang, Seo Yoon, Junghan Kim, and Arun Lakshmanan (2025), “Anatomical Depiction: How Showing a Product’s Inner Structure Shapes Product Valuations,” Journal of Marketing, 89 (1), 56–76. * The first two authors contributed equally.
	Kim, Junghan and Arun Lakshmanan (2021), “Do Animated Line Graphs Increase Risk Inferences?” Journal of Marketing Research, 58 (3), 595–613.
	Ghosh, Dipanjan, Andrew Olewnik, Kemper Lewis, Junghan Kim, and Arun Lakshaman (2017), “Cyber-Empathic Design: A Data-Driven Framework for Product Design,” Journal of Mechanical Design, 139 (9), 1–12. * Honorable Mention of the 2017 JMD Editors' Choice Award.
	Kim, Junghan and Arun Lakshmanan (2015), “How Kinetic Property Shapes Novelty Perceptions,” Journal of Marketing, 79 (6), 94–111.

Follow us on