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Faculty Profile

Chris DU PLESSIS's photo

Chris DU PLESSIS

Assistant Professor of Marketing

LKCSBFull-time Faculty
Email
cduplessis@smu.edu.sg
Phone
68289655
Curriculum Vitae (CV)

Research Areas

▸
  • Lee Kong Chian School of Business
    • Marketing
      • Brand Strategy
      • Luxury Marketing
      • Consumer Behaviour
      • Consumer Judgment and Decision-making
    • Organisational Behaviour & Human Resources
      • Ethics, Trust, Fairness
      • Judgement and Decision-making, Negotiation
      • Power and Status
    • Social Inclusion
    • Strategy and Entrepreneurship
      • Sustainable and socially responsible strategy
    • Sustainable Business

Strategic Priorities

▸
  • Sustainable Living

Education

2017Doctor of Philosophy, Marketing
Rotterdam School of Management, Erasmus University
2013Master of Science, Management
INSEAD
2009Bachelor of Business, Marketing (with First Class Honors)
University of Queensland
2008Bachelor of Science, Physiology and Biomedical Science
University of Queensland
 

Current Position(s) Held

2017 - Now

Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

Awards, Recognition and Honors

  • 2025            Dean’s Teaching Honor List, Singapore Management University
  • 2025            Faculty Mentor, ACR-Sheth Foundation Doctoral Symposium
  • 2023            Dean’s Teaching Honor List, Singapore Management University
  • 2022            Winner Best Talk Award (Personality & Individual Differences Track), Society for Consumer Psychology
  • 2022            Best 50 Undergraduate Professors, Poets & Quants
  • 2022            Dean’s Teaching Honor List, Singapore Management University
  • 2021            Nominee (LKCSB), Most Promising Teacher Award, Singapore Management University
  • 2021            Dean’s Teaching Honor List, Singapore Management University
  • 2020            Dean’s Teaching Honor List, Singapore Management University
  • 2019            Dean’s Teaching Honor List, Singapore Management University
  • 2016            Winner Best Student Paper, International Association for Conflict Management
  • 2016            Winner Best Graduate Student Poster, Society for Personality and Social Psychology
  • 2016            Winner Conference Travel Award (US$500), Society for Personality and Social Psychology
  • 2016            ERIM Talent Placement Award, Erasmus Research Institute of Management
  • 2016            Best Paper Proceedings (awarded to ~ 10% of papers), Academy of Management
  • 2016            Fellow, AMA-Sheth Doctoral Consortium Fellow
  • 2016            Fellow, Trans-Atlantic Doctoral Consortium (TADC) Fellow
  • 2015            Erasmus Trustfonds Scholarship
  • 2015            Winner Schumann Dissertation Proposal Award, Society for Consumer Psychology
  • 2009            First Class Honors, University of Queensland
  • 2008            RSPCA Honors Scholarship (AUS$25,000), University of Queensland
 
 

Grants

  • Co-Principle Investigator, Singapore Ministry of Educations (MOE) Academic Research Fund (AcRF) Tier 2 Grant, 2023 – 2026
  • Principle Investigator, Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 1 Grant, 2022 – 2024
  • Co-Principle Investigator, Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 1 Grant, 2020 – 2022
  • Principal Investigator, SMU Retail Centre of Excellence (RCoE) Research Grant, 2020 – 2022
  • Co-Principal Investigator, Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 1 Grant, 2019 – 2020
  • Principal Investigator, Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 1 Grant, 2018 – 2020
  • Co-Principal Investigator, Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 1 Grant, 2018 – 2020
  • ERIM Talent Placement Award, Erasmus Research Institute of Management, 2016 – 2017
  • INSEAD R&D Grant, 2016
  • INSEAD R&D Grant, 2015
 

Research Interests

  • Social Influence
 
  • Social Hierarchies
 
  • Word of Mouth
 
  • Prosocial Behavior
 
  • Social Cognition
 
  • Attitudes
 
  • Consumer Decision-Making
 
  

Selected Journal Articles (Refereed)

  • Xue, Sherrie Y.*, Stephanie C. Lin, and Christilene du Plessis (2025), “The Persistence of Homophobia in Men’s Friendship Norms,” Psychological Science, 36(12), 913–929. [*PhD student co-author]
  • Thompson, Debora V., Amna Kirmani, Rebecca Hamilton, Andy Li*, Christilene du Plessis, Daniel Fernandes, Guillaume Johnson, Brent McFerren, Jian Ni, Vladmir Pavlov, Francine Petersen, Lisa Scheer, Yan Vieites, and Keith Wilcox, “Cycles of Inequality in the Marketplace: Insights from Macro, Marketer, and Consumer Perspectives,” International Journal of Research in Marketing, forthcoming. [*PhD student co-author]
  • du Plessis, Christilene, Serena D’Hooge and Steven Sweldens (2024), “The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes,” Journal of Consumer Research, 51 (1), 29 – 41.
  • Schaerer, Michael**, Christilene du Plessis**, My Hoang Bao Nguyen*, Robbie C. M. van Aert, Leo Tiokhin, Daniel Lakens and Eric Uhlmann (2023), “On the trajectory of discrimination: A meta-analysis of 44 years of field experiments on gender and hiring decisions,” Organizational Behavior and Human Decision Processes, 179 (November), 104280 [** Joint first authorship; * PhD student co-author]
  • du Plessis, Christilene, My Hoang Bao Nguyen*, Trevor Foulk and Michael Schaerer (2023), “Relative Power and Interpersonal Trust,” Journal of Personality and Social Psychology, 124 (3), 567 – 592 [*PhD student co-author]
  • Schaerer, Michael, Trevor Foulk, Christilene du Plessis, Min-Hsuan Tu and Satish Krishnan (2021), “Just Because You’re Powerless Doesn’t Mean They Aren’t Out to Get You: Low Power, Paranoia, and Aggression,” Organizational Behavior and Human Decision Processes, 165, 1 – 20.
  • Foulk, Trevor, Irene E. De Pater, Michael Schaerer, Christilene du Plessis, Randy Lee and Amir Erez (2020), “It’s Lonely at the Bottom (Too): The Effects of Experienced Powerlessness on Social Closeness and Disengagement,” Personnel Psychology, 73(2), 363-394. Impact Factor (2020): 7.073.
  • Schaerer, Michael, Christilene du Plessis, Andy Yap and Stefan Thau (2018), “Low Power Individuals in Social Power Research: A Quantitative Review, Theoretical Framework, and Empirical Test,” Organizational Behavior and Human Decision Processes, 149, 73-96.

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