Faculty Profile

Lee Kong Chian School of Business LKCSB

Kapil TULI

Full-time Faculty

Lee Kong Chian Professor of Marketing; Deputy Dean (Research)

Education

2006	Ph.D. in Marketing Goizueta Business School Emory University
2002	M.S. in E-Commerce and Marketing Lowry Mays School of Management Texas A&M University
2000	PGDBA in Marketing and International Business Narsee Monjee Institute of Management Studies (NMIMS)
1997	B.Sc in Chemistry Mumbai University

Current Position(s) Held

2024-Now	Deputy Dean (Research) Lee Kong Chian School of Business, Singapore Management University
2020-Now	Lee Kong Chian Professor of Marketing Lee Kong Chian School of Business, Singapore Management University
2017-2020	Professor of Marketing Lee Kong Chian School of Business, Singapore Management University
2017-2023	Director Retail Centre of Excellence Lee Kong Chian School of Business, Singapore Management University
2012 - 2017	Associate Professor of Marketing Lee Kong Chian School of Business, Singapore Management University
2006 - 2012	Assistant Professor of Marketing Lee Kong Chian School of Business, Singapore Management University

Awards, Recognition and Honors

2018: Outstanding Reviewer Award for the Journal of Marketing

2018: ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing for “Rethinking Customer Solutions: From Product Bundles to Relational Processes.” (with Ajay Kohli and Sundar Bharadwaj), published in the Journal of Marketing, 2007, 70 (3).

2017: Journal of Marketing Sheth Foundation Long Term Impact Award for “Rethinking Customer Solutions: From Product Bundles to Relational Processes.” (with Ajay Kohli and Sundar Bharadwaj), published in the Journal of Marketing, 2007, 70 (3).

2016: Outstanding Reviewer Award for the Journal of Marketing

2016: Varadarajan Award for Early Career Contributions to Marketing Strategy Research: First Marketing Faculty from an Asian Business School to receive this award.

2015: “Jungle Beer: An Entrepreneur's Journey” Awarded the Best Case Study Award in Entrepreneurship by the EFMD

2014: ‘Lee Kuan Yew Fellowship for Research Excellence’ Title and research grant of $17,000 awarded to faculty in recognition of their research efforts at Singapore Management University.

2011: ‘Sing Lun Fellow’ Title and research grant of $15,000 awarded to faculty in recognition of their research efforts at Singapore Management University.

2013: ‘LKCSB Teaching Excellence Award’ (also awarded in 2010, 2011).

2012: “Dean’s Teaching List” (also awarded in 2009, 2010).

2010: ‘LKCSB Research Excellence Award’

2007: Finalist for the Harold Maynard Award for outstanding contribution to Marketing Theory for “Rethinking Customer Solutions: From Product Bundles to Relational Processes,” (with Ajay K. Kohli, and Sundar G. Bharadwaj), published in Journal of Marketing, 2007, 70 (3).

2007: ‘Lee Foundation Fellow’ Title awarded to faculty with most promising researchpotential at the Singapore Management University.

2005: ISBM Business Marketing Doctoral Support Award for the dissertation titled, "Relationship Multiplexity: Effects on Sales Growth and Volatility from a Customer" (Advisors: Ajay Kohli, and Sundar Bharadwaj)

2005: AMA-Sheth Foundation Doctoral Consortium Fellow

2005: INFORMS Society of Marketing Science Doctoral Consortium Fellow

2003: Best Paper Award: “Customer Firm Relationships: Identifying the Empirical Generalizations” (with Sundar Bharadwaj) in the Marketing Relationships and Inter- Organizational Issues Track at AMA Summer Educator’s Conference, Chicago, IL

Research Interests

Marketing Strategy

Customer Relationships

Customer Solutions

Financial Impact of Marketing Strategy

Selected Journal Articles (Refereed)

Mehdi Nezami, Kapil R. Tuli, and Shantanu Dutta (2022), “Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective,” Journal of Academy of Marketing Science, Forthcoming

Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee, and David Gal (2021), “Marketing Agility: The Concept, Antecedents, and a Research Agenda,” Journal of Marketing, 85 (1), 35-58.

Lim, Leon Gim, Kapil R. Tuli, and Rajdeep Grewal (2020), “Customer Satisfaction and its Impact on the Future Costs of Selling,” Journal of Marketing, 84(4), 23-44.

Valarie A. Zeithaml, Bernard J. Jaworski, Ajay K. Kohli, Kapil R. Tuli, Wolfgang Ulaga, and Gerald Zaltman (2020), “A Theories-in-Use Approach to Building Marketing Theory,” Journal of Marketing, 84 (1), 32-51.

Lim, Leon Gim, Kapil R. Tuli, and Marnik Dekimpe (2018), “Investors’ Evaluation of Price-Increase Preannouncements,” International Journal of Research in Marketing, 359-377, Lead Article.

Emanuel, Bayer, Kapil R. Tuli, and Bernd Skiera (2017), “Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty, But Hurt Firm Performance?” Journal of Marketing Research, Forthcoming

Adina Robinson Barbulescu, Kapil R. Tuli, and Ajay K. Kohli (2015), “When Does Brand Licensing Lead to Positive Financial Outcomes?” Management Science, 61 (6), 1436-55

"Outsourcing of Customer-Facing CRM Processes: When and How Does It Impact Shareholder Value?", by Kalaignanam KARTIK, Tarun KUSHWAHA, J.B. STEENKAMP, and Kapil Rajendra Kumar TULI, 03/2013, 59, Management Science, 748-769

"On the Value Relevance of Retailer Advertising Spending and Same-store Sales Growth", by Kapil Rajendra Kumar TULI, Anirban MUKHERJEE, and Marnik DEKIMPE, 2012, 88, 2012, 4, Journal of Retailing

"The Impact of Brand Quality on Shareholder Value", by Kapil Rajendra Kumar TULI, Sundar BHARADWAJ, and Andre BONFRER, 2011, 75, 5, Journal of Marketing, American Marketing Association, 88-104, United States Of America

"Ties that Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility", by Kapil TULI, Sundar BHARADWAJ, and Ajay KOHLI, 01/2010, 47, 1, Journal of Marketing Research, American Marketing Association, 36-50, United States Of America

"Customer Satisfaction and Stock Returns Risk", by Kapil TULI and Sundar BHARADWAJ, 11/2009, 73, 6, Journal of Marketing, American Marketing Association, 184-197

"Rethinking Customer Solutions: From Product Bundles to Relational Processes", by Kapil TULI, Ajay KOHLI, and Sundar BHARADWAJ, 07/2007, 71, 3, Journal of Marketing, American Marketing Association, 1-17, United States Of America

RESEARCH ADVISOR/CO-RESEARCH ADVISOR TO

CHEUNG Pan, (pcheung.2018[at]ckdba.smu.edu.sg, CKGSB-SMU DBA

CHANG Xi Wen Jacqueline, Ph.D in Business (Marketing)

+65 68280434

kapilrtuli@smu.edu.sg

Curriculum Vitae