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Faculty Profile

Seshan RAMASWAMI's photo

Seshan RAMASWAMI

Associate Professor of Marketing (Education)

LKCSBFull-time Faculty
Email
rama@smu.edu.sg
Phone
68280391
Curriculum Vitae (CV)

Research Areas

▸
  • College of Integrative Studies
    • Economics, Governance and Society
      • Marketing
    • Media, Culture and Society
      • Music
    • Science, Technology and Society
      • Psychology
  • Lee Kong Chian School of Business
    • Business Education
    • Communication Management
      • Risk Perception and Communication
      • Judgment and Decision- Making
    • Marketing
      • Marketing Strategy
      • Consumer Behaviour
      • Culture and Cross-cultural Marketing
    • Organisational Behaviour & Human Resources
      • Judgement and Decision-making, Negotiation
    • Strategy and Entrepreneurship
      • Sustainable and socially responsible strategy
    • Sustainable Business
  • School of Social Sciences
    • Psychology
      • Educational Psychology

Strategic Priorities

▸
  • Sustainable Living

Education

1992Ph.D in Marketing
University of Florida
1987Post Graduate Diploma in Management (Marketing, Information Systems)
Indian Institute of Management
1985Bachelor of Science (Mathematics)
St Xavier's College
University of Bombay

Current Position(s) Held

2011 - NowAssociate Professor of Marketing (Education)
Lee Kong Chian School of Business, Singapore Management University
2006 - 2011Associate Professor of Marketing Practice
Lee Kong Chian School of Business, Singapore Management University
2000 - 2005Associate Professor of Marketing 
Lee Kong Chian School of Business, Singapore Management University
  

Awards, Recognition and Honors

Dean's Teaching Honour List, Lee Kong Chian School of Business, Singapore Management University , 2007 - 2008

Nominated for University Wide Excellent Teacher Award, LKCSB, 2015

Nominated for University Wide Excellent Teacher Award, LKCSB, 2013

Dean's Commendation for Teaching Excellence, HKUST, 1999
Wei-Lun Fellow, HKUST, 1992 - 1995
AMA Doctoral Consortium Fellow, 1992
Grinter Doctoral Fellow, University of Florida , 1988 - 1991

Research Interests

Consumer Decision Making
Context Effects in Judgment and Choice
Retailing
Management education 

Selected Journal Articles (Refereed)

  • "Marou Faiseurs De Chocolat: Growing A Sustainability-Focused Bean-to-Bar Brand", by Michelle LEE and Seshan RAMASWAMI, (2024), Case Research Journal,44(1-Winter), 59-76.
  • "Barriers to the Advancement of Modern Food Retail Formats: Theory and Measurement", by Goldman ARIEH, Robert E. KRIDER, and Seshan RAMASWAMI, 2004, 78, 4, Journal of Retailing, 281-295
  • "Multiple Category Decision Making: Review And Synthesis", by Gary J. RUSSELL, Allan D. RATNESHWAR, David Bell SHOCKER, Anand BODAPATI, Alex DEGERATU, Lutz HILDEBRANDT, Kim NAMWOON, Seshan RAMASWAMI, and Shankar VENKATESH, 1999 , (special issue on the HEC Choice Conference), 10 , 3, Marketing Letters , pp. 319-332
  • "The Persistent Competitive Advantage of Traditional Food Retailers im Asia: The Case of Wet Markets' Continued Dominance in Hong Kong", by Goldman ARIEH, Robert E. KRIDER, and Seshan RAMASWAMI, 12/1999 , 19(2) , Journal of Macromarketing, 126-139
  • "Contextual Effects On The Revision of Evaluative Judgements: An Extension Of the Omission Detection Framework", by Muthukrishnan A.V and Seshan RAMASWAMI, 06/1999 , 26(June) , Journal of Consumer Research, 70-84

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