Faculty Profile

Lee Kong Chian School of Business LKCSB

Full-time Faculty

Associate Professor of Marketing (Education)

1992	Ph.D in Marketing University of Florida
1987	Post Graduate Diploma in Management (Marketing, Information Systems) Indian Institute of Management
1985	Bachelor of Science (Mathematics) St Xavier's College University of Bombay

2011 - Now	Associate Professor of Marketing (Education) Lee Kong Chian School of Business, Singapore Management University
2006 - 2011	Associate Professor of Marketing Practice Lee Kong Chian School of Business, Singapore Management University

Dean's Teaching Honour List, Lee Kong Chian School of Business, Singapore Management University , 2007 - 2008

Dean's Commendation for Teaching Excellence, HKUST, 1999

Wei-Lun Fellow, HKUST, 1992 - 1995

AMA Doctoral Consortium Fellow, 1992

Grinter Doctoral Fellow, University of Florida , 1988 - 1991

Consumer Decision Making

Context Effects in Judgment and Choice

Retailing

"Barriers to the Advancement of Modern Food Retail Formats: Theory and Measurement", by Goldman ARIEH, Robert E. KRIDER, and Seshan RAMASWAMI, 2004, 78, 4, Journal of Retailing, 281-295

"Multiple Category Decision Making: Review And Synthesis", by Gary J. RUSSELL, Allan D. RATNESHWAR, David Bell SHOCKER, Anand BODAPATI, Alex DEGERATU, Lutz HILDEBRANDT, Kim NAMWOON, Seshan RAMASWAMI, and Shankar VENKATESH, 1999 , (special issue on the HEC Choice Conference), 10 , 3, Marketing Letters , pp. 319-332

"The Persistent Competitive Advantage of Traditional Food Retailers im Asia: The Case of Wet Markets' Continued Dominance in Hong Kong", by Goldman ARIEH, Robert E. KRIDER, and Seshan RAMASWAMI, 12/1999 , 19(2) , Journal of Macromarketing, 126-139

"Contextual Effects On The Revision of Evaluative Judgements: An Extension Of the Omission Detection Framework", by Muthukrishnan A.V and Seshan RAMASWAMI, 06/1999 , 26(June) , Journal of Consumer Research, 70-84

rama@smu.edu.sg

Research Areas