Faculty Profile

2022 - Now 

Area Coordinator of Marketing
Singapore Management University

Selected Journal Articles (Refereed)

• "Biases in Valuation vs. Usage of Innovative Product Features", by Robert J. MEYER, Shenghui ZHAO, and Jin Kyung HAN, 2008 , 27 , 6, Marketing Science, 1083-1096

• "A Durable Replacement Model for Symbolic vs. Utilitarian Consumption: An Integrated Cultural and Socio-Economic Perspective", by Shijin YOO, Seh-Woong CHUNG, and Jin K. HAN, 2006 , 35 , Global Economic Review, 193-206

• "Entry Mode and Performance in a Transitional Economy : A Framework for Foreign-Invested Enterprises in China", by Davies HOWARD, Jin K. HAN, Namwoon KIM, and Jae H. PAE, 2004, The Chazen Web Journal of International Business, Special Issue : Global Branding and Global Business, No. 4, Spring, online

• "Auditory and Visual Identifiers in Chinese and English", by Nader T. TAVASSOLI and Jin K. HAN, 2002 , 10 , 2, Journal of International Marketing, pp 13-28

• "Managing Intra-Organizational Diffusion of Innovations: Impact of Buying Center Dynamics and Environments", by Jin K. HAN, Kim NAMWOON, H. Pae JAE, and Leslie YIP, 2002, Industrial Marketing Management

• "A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations", by Namwoon KIM, Jin K. HAN, and Rajendra K. SRIVASTAVA, 02/2002, 48, 2, Management Science, pp 222-240

• "Consumer Decision Making in a Multi-Generational Choice Set Context", by Namwoon KIM, Rajendra K. SRIVASTAVA, and Jin K. HAN, 2001, 53, 3, Journal of Business Research, pp 123-136

• "Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context", by Nader T. TAVASSOLI and Jin K. HAN, 12/2001, 28, 3, Journal of Consumer Research, pp 482-493

• "Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective", by Jin K. HAN, Namwoon KIM, and Hong-Bumm KIM, 01/2001, 65, 1, Journal of Marketing, pp 1-14

• "Market Orientation and Organizational Performance: Is Innovation a Missing Link?" by Jin K. HAN, Namwoon KIM, and Rajendra K. SRIVASTAVA, 10/1998, 64, 4, Journal of Marketing, pp 30-45.

Journal Articles (Forthcoming)

• "Utilization of Business Technologies: Managing Relationship-Based Benefits for Buying and Supplying Firms", by Namwoon KIM, Jae H PAE, Jin K HAN, and Rajendra K SRIVASTAVA, 2009 , Industrial Marketing Management

• "Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?", by Jin K HAN, Seh Woong CHUNG, and Yong Seok SOHN, 2009 , Journal of Marketing

Selected Chapters in Books