Lee Kong Chian School of Business
LKCSB
Mark CHONG
Full-time Faculty
Professor of Communication Management (Practice); Area Coordinator, Communication Management
Education
2005 | Ph.D., Cornell University |
2002 | M.S., Cornell University |
Current Position(s) Held
Jul 2023 - Now | Professor of Communication Management (Practice) |
Lee Kong Chian School of Business, Singapore Management University | |
Mar 2018 - Now | Area Coordinator, Communication Management Group |
Singapore Management University | |
Aug 2021 - Now | SMU-X Academic Champion and Mentor |
Singapore Management University | |
Apr 2024 - Now | University Council of Student Conduct |
Singapore Management University |
Recognition and Honors
- SMU Faculty Contribution to Student Life Award, 2022
- Member, Arthur W. Page Society, 2021
- SMU MBA Teaching Excellence Award, 2020
- SMU Teaching Excellence Honour Roll, 2019
- SMU-X Excellent Teacher Award, 2019
- Specialist Adult Educator Award (Curriculum Development), SkillsFuture SG/Institute for Adult Learning, 2018
- SMU Teaching Excellence Award, Postgraduate Professional Programmes, 2016
- SMU Faculty Contribution to Student Life Award, 2016
- Excellent Teacher Award, Singapore Management University, 2015
- Most Promising Teacher Award, Singapore Management University , 2006
- Dean's Teaching Honour List, Lee Kong Chian School of Business, Singapore Management University , 2005 - 2011, 2013 - 2024
- Outstanding Graduate Instructor, International Communication Association, 2002
- Outstanding Graduate Teaching Assistant, Cornell University, 2001
Research Grants
- MoE AcRF Tier 2 grant, 2021
- United States Department of Agriculture (USDA) research grant, 2003
- Asia Rice Foundation research grant, 2001
- Ethical, Legal, and Social Implications (ELSI) research grant, Cornell Genomics Initiative, Cornell University, 2001
Research Interests
- Perception and acceptance of novel food technologies
- GenAI and creativity
Latest Publications
- Chong, M., Leung, A.k.-y., & Fernandez, T.M. (2024). One-site sensory experience boosts acceptance of cultivated chicken. Future Foods, 9, Article 100326. https://doi.org/10.1016/j.fufo.2024.100326.
- Dai, X., Leung, A.k.-y., & Chong, M. (2024). The link between people’s social perceptions of cultivated meat eaters and their acceptance of cultivated meat. Asian Journal of Social Psychology, 27(3), 473-486. https://doi.org/10.1111/ajsp.12609
- Chong, M. (2023). Increasing the acceptance of cultivated meat. Asian Management Insights, 10, 24-30.
- Chong, M., Leung, A.k.-y., Fernandez, T.M., & Ng, S.T. (2023). Effects of framing, nomenclature, and aversion to tampering with nature on consumer acceptance of cultivated meat in Singapore, Journal of Environmental Psychology, 91, Article 102140. https://doi.org/10.1016/j.jenvp.2023.102140.
- Thomas, O.Z., Chong, M., Leung, A., Fernandez, T.M., & Ng, S.T. (2023). Not getting laid: Consumer acceptance of precision fermentation made egg. Frontiers in Sustainable Food Systems, 7. https://doi.org/10.3389/fsufs.2023.1209533
- Leung, A.K.-y., Chong, M., Fernandez, T.M., & Ng, S.T. (2023). Higher well-being individuals are more receptive to cultivated meat: An investigation of their reasoning for consuming cultivated meat. Appetite, 184, Article 106496. https://doi.org/10.1016/j.appet.2023.106496
- Chong, M., Leung, A.K.-y., & Lua, V. (2022). A cross-country investigation of social image motivation and acceptance of lab-grown meat in Singapore and the United States. Appetite, 173, Article 105990. https://doi.org/10.1016/j.appet.2022.105990
Selected Media Coverage
- Winn, P. (2023, October 24). Singapore puts Asian twist on cell-grown meat. The World (NPR). Available at: https://theworld.org/media/2023-10-24/singapore-puts-asian-twist-cell-grown-meat
Keynotes
- AI x Storytelling. Temasek Polytechnic, School of Humanities and Social Sciences, Teaching & Learning Day, 10 Nov, 2023.
markchong@smu.edu.sg