Faculty Profile

Hannah H. CHANG

Associate Professor of Marketing; Chair, SMU Institutional Review Board; Senate Chair; LSEI Fellow

LKCSBFull-time Faculty

Email
hannahchang@smu.edu.sg

Phone
68280722

Research Areas

▸

College of Integrative Studies
- Economics, Governance and Society
- - Marketing
  - Law
- Science, Technology and Society
- - Psychology
  - Law
Lee Kong Chian School of Business
- Communication Management
- - Risk Perception and Communication
  - Human-AI Communication
  - Judgment and Decision- Making
- Digital Business
- Innovation and Entrepreneurship
- Marketing
- - Retail Strategy, Operations and Technology
  - New Product Development
  - Consumer Behaviour
  - Consumer Judgment and Decision-making
  - Culture and Cross-cultural Marketing
- Operations Management
- - E-Commerce and Marketplace Analytics
  - Product, Process and Service Design and Improvement
- Organisational Behaviour & Human Resources
- - Judgement and Decision-making, Negotiation
  - Culture and Cross-cultural Management
  - Organisational Creativity and Innovation
  - Artificial Intelligence
- Strategy and Entrepreneurship
- - Digital transformation and platform strategies
School of Computing and Information Systems
- Health & Wellbeing
- - Ageing & Mental Health
- Human-Machine Collaborative Systems
- - Human-Computer Interaction
School of Social Sciences
- AI & Computational Social Science
- Psychology
- - Social & Personality Psychology
  - Psychology of Emotions & Wellbeing
  - Cognitive Psychology

Strategic Priorities

▸

Digital Transformation
Growth in Asia
Sustainable Living

Faculty homepage: https://profhannahchang.github.io/

Education

2008	Ph.D. in Marketing Columbia University
2006	M.Phil.in Marketing Columbia University
2002	B.A. in Economics University of California

Current Position(s) Held

2017 - Now	Associate Professor of Marketing Lee Kong Chian School of Business, Singapore Management University
2020 - Now	Director, PhD Programmes Lee Kong Chian School of Business, Singapore Management University
2018 - Now	Lee Kong Chian Fellow Lee Kong Chian School of Business, Singapore Management University
2009 - 2016	Assistant Professor of Marketing Lee Kong Chian School of Business, Singapore Management University

Awards, Grants and Recognition

Associate Editor (Research Articles), Journal of Consumer Psychology, 2026 – Now

Principal Investigator (PI), Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 2 Grant (MOE2024), 2025-28

Area Editor, International Journal of Research in Marketing, 2024-Present

Associate Editor, Journal of Consumer Psychology, 2021-23

American Marketing Association (AMA) Marketing Communications SIG Innovations in Marketing Communications Research Award, 2024

Financial Times Responsible Business Education Award (Teaching cases), 2022

Principal Investigator (PI), Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 2 Grant (MOE2021), 2022-25

Society for Consumer Psychology Doctoral Consortium Faculty, 2022

SMU Master of Science in Management Program Meritorious Service Award, 2020

Association for Consumer Research Doctoral Symposium Faculty, 2018

Principal Investigator (PI), Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 2 Grant (MOE2019), 2019-23

SMU Excellent Teacher Award Finalist, 2019

Lee Kong Chian Fellowship for Research Excellence, 2018-19

SMU Contribution to Student Life Award, 2019

SMU Dean's Postgraduate Teaching Honour List, 2018–19

PI, Singapore MOE AcRF Tier 2 Grant (MOE 2018), 2019-23

PI, SMU SC-RCB Grant, 2018-19

SMU Contribution to Student Life Award, 2018

Co-PI, National Research Foundation (NRF) grant, S$482,405 (No. BSEWWT2017_04), 2017–20

PI, Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 1 grant (No. 17-C207-SMU-002), 2017–19

Academic Fellow, Institute on Asian Consumer Insight, 2016-18

PI, MOE AcRF Tier 1 grant (No. 15-C207-SMU-006), 2015–18

PI, MOE AcRF Tier 1 grant (No. 14-C207-SMU-013), 2014–16

SMU Dean's Teaching Honour List Top 20 Faculty Members , 2015-16

SMU Dean's Teaching Honour List Top 20 Faculty Members, 2014-15

PI, MOE AcRF Tier 1 grant (No. 13-C207-SMU-006), 2013–14

SMU Dean's Teaching Honour List Top 20 Faculty Members, 2013-14

Dean's Teaching Honour List Top 20 Faculty Members , 2012-13

Lee Foundation Fellow for Research Excellence, 2011-12

PI, MOE AcRF Tier 1 grant (No. 10-C207-SMU-019), 2010–12

PI, MOE AcRF Tier 1 grant (No. 09-C207-SMU-007), 2009–10

SMU Dean's Teaching Honour List Top 20 Faculty Members, 2009–10

The 2009 La Londe Conference Best Paper Award, 2009

SMU Dean's Teaching Honour List Top 20 Faculty Members, 2008–09

Columbia Business School Doctoral Fellowship, 2003–08

Columbia Business School Doctoral Fellowship, September 2003 - September 2008

Summa cum Laude, 2002

Order of Merit Award, School of Social Sciences , UC Irvine, 2002

Phi Beta Kappa, 2001

UCI Undergraduate Research Opportunities Program Fellowship, 2001

Golden Key International Honor Society at UC Irvine, 1999

Dean's Honor List, 1999 - 2001

Research Interests

Consumer Behavior

Consumer Judgment and Decision Making

Affect (feelings and moods)

Consumer Experiences

Innovation and Entrepreneurship

Selected Journal Articles (Refereed)

Lin, Jason, Anat Keinan, Hannah H. Chang, and Donald R. Lehmann (2026), “The Robin Hood Effect in Consumer Transgressions Against Firms,” Journal of Consumer Research, 52 (6), 1102-25. *Selected as Editor’s Choice*
Mukherjee, Anirban and Hannah H. Chang (2026), “Fluid Agency in AI Systems: A Case for Functional Equivalence in Copyright, Patent, and Tort,” The Washington Journal of Law, Technology & Arts, 21 (1), 1-32.
Mukherjee, Anirban and Hannah H. Chang (2026), “Copyright Laundering Through the AI Ouroboros: Adapting the ‘Fruit of the Poisonous Tree’ Doctrine to Recursive AI Training,” The Rutgers Computer and Technology Law Journal, forthcoming.
Mukherjee, Anirban and Hannah H. Chang (2026), “Operational Agency: A Permeable Legal Fiction for Tracing Culpability in AI Systems,” Southern Methodist University Science and Technology Law Review, forthcoming.
Chang, Hannah H., Anirban Mukherjee, and Amitava Chattopadhyay (2023), “More Voices Persuade: The Attentional Benefits of Voice Numerosity,” Journal of Marketing Research, 60 (4), 687–706.
Chang, Hannah H. and Iris W. Hung (2018), “Mirror, Mirror on the Retail Wall: Self-focused Attention Promotes Reliance on Feelings in Consumer Decisions,” Journal of Marketing Research, 55 (August), 586–599.
Chang, Hannah H. and Michel Tuan Pham (2018), "Affective Boundaries of Scope Insensitivity," Journal of Consumer Research, 45 (August), 403–428.
Hong, Jiewen and Hannah H. Chang (2015), "I Follow My Heart and We Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making,” Journal of Consumer Research, 41 (April),1392-1411. * equal authorship
Chang, Hannah H. and Michel Tuan Pham (2013), "Affect as a Decision-Making System of the Present," Journal of Consumer Research, 40 (June), 42—63
Pham, Michel Tuan and Hannah H. Chang (2010), "Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives," Journal of Consumer Research, 37 (December), 626—640.
Weber, Elke, Eric Johnson, Kerry Milch, Hannah Chang, Jeff Brodscholl, and Dan Goldstein (2007), "Asymmetric Discounting in Intertemporal Choice: A Query Theory Account,"Psychological Science, 18(6), 516—523.

Selected Book Chapters (Refereed)

Chang, Hannah H. and Anirban Mukherjee (2022), “Using Machine Learning to Extract Insights from Consumer Data,” in Encyclopaedia of Data Science and Machine Learning, ed. John Wang, Hershey, PA: IGI Global, forthcoming.
Chang, Hannah H. and Anirban Mukherjee (2022), “Artificial Intelligence, Consumers, and the Experience Economy,” in Encyclopaedia of Data Science and Machine Learning, ed. John Wang, Hershey, PA: IGI Global, forthcoming.
Mukherjee, Anirban, Hannah H. Chang, and Amitava Chattopadhyay (2019), “Crowdfunding: Sharing the Entrepreneurial Journey,” in Handbook of the Sharing Economy, ed. Russell W. Belk, Giana M. Eckhardt, and Fleura Bardhi, Cheltenham, UK: Edward Elgar, 152–162.