Faculty Profile

Lee Kong Chian School of Business LKCSB

Hannah H. CHANG
(On Leave)

Full-time Faculty

Associate Professor of Marketing; Chair, SMU Institutional Review Board; Senate Chair

Education

2008	Ph.D. in Marketing Columbia University
2006	M.Phil.in Marketing Columbia University
2002	B.A. in Economics University of California

Current Position(s) Held

2017 - Now	Associate Professor of Marketing Lee Kong Chian School of Business, Singapore Management University
2020 - Now	Director, PhD Programmes Lee Kong Chian School of Business, Singapore Management University
2018 - Now	Lee Kong Chian Fellow Lee Kong Chian School of Business, Singapore Management University
2009 - 2016	Assistant Professor of Marketing Lee Kong Chian School of Business, Singapore Management University

Awards, Grants and Recognition

Principal Investigator (PI), Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 2 Grant (MOE2024), 2025-28

Area Editor, International Journal of Research in Marketing, 2024-Present

Associate Editor, Journal of Consumer Psychology, 2021-23

American Marketing Association (AMA) Marketing Communications SIG Innovations in Marketing Communications Research Award, 2024

Financial Times Responsible Business Education Award (Teaching cases), 2022

Principal Investigator (PI), Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 2 Grant (MOE2021), 2022-25

Society for Consumer Psychology Doctoral Consortium Faculty, 2022

SMU Master of Science in Management Program Meritorious Service Award, 2020

Association for Consumer Research Doctoral Symposium Faculty, 2018

Principal Investigator (PI), Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 2 Grant (MOE2019), 2019-23

SMU Excellent Teacher Award Finalist, 2019

Lee Kong Chian Fellowship for Research Excellence, 2018-19

SMU Contribution to Student Life Award, 2019

SMU Dean's Postgraduate Teaching Honour List, 2018–19

PI, Singapore MOE AcRF Tier 2 Grant (MOE 2018), 2019-23

PI, SMU SC-RCB Grant, 2018-19

SMU Contribution to Student Life Award, 2018

Co-PI, National Research Foundation (NRF) grant, S$482,405 (No. BSEWWT2017_04), 2017–20

PI, Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 1 grant (No. 17-C207-SMU-002), 2017–19

Academic Fellow, Institute on Asian Consumer Insight, 2016-18

PI, MOE AcRF Tier 1 grant (No. 15-C207-SMU-006), 2015–18

PI, MOE AcRF Tier 1 grant (No. 14-C207-SMU-013), 2014–16

SMU Dean's Teaching Honour List Top 20 Faculty Members , 2015-16

SMU Dean's Teaching Honour List Top 20 Faculty Members, 2014-15

PI, MOE AcRF Tier 1 grant (No. 13-C207-SMU-006), 2013–14

SMU Dean's Teaching Honour List Top 20 Faculty Members, 2013-14

Dean's Teaching Honour List Top 20 Faculty Members , 2012-13

Lee Foundation Fellow for Research Excellence, 2011-12

PI, MOE AcRF Tier 1 grant (No. 10-C207-SMU-019), 2010–12

PI, MOE AcRF Tier 1 grant (No. 09-C207-SMU-007), 2009–10

SMU Dean's Teaching Honour List Top 20 Faculty Members, 2009–10

The 2009 La Londe Conference Best Paper Award, 2009

SMU Dean's Teaching Honour List Top 20 Faculty Members, 2008–09

Columbia Business School Doctoral Fellowship, 2003–08

Columbia Business School Doctoral Fellowship, September 2003 - September 2008

Summa cum Laude, 2002

Order of Merit Award, School of Social Sciences , UC Irvine, 2002

Phi Beta Kappa, 2001

UCI Undergraduate Research Opportunities Program Fellowship, 2001

Golden Key International Honor Society at UC Irvine, 1999

Dean's Honor List, 1999 - 2001

Research Interests

Consumer Behavior

Consumer Judgment and Decision Making

Affect (feelings and moods)

Consumer Experiences

Innovation and Entrepreneurship

Selected Journal Articles (Refereed)

Lin, Jason, Anat Keinan, Hannah H. Chang, and Donald R. Lehmann (2025), “The Robin Hood Effect in Consumer Transgressions Against Firms,” Journal of Consumer Research, forthcoming.

Chang, Hannah H., Anirban Mukherjee, and Amitava Chattopadhyay (2022), “More Voices Persuade: The Attentional Benefits of Voice Numerosity,” Journal of Marketing Research, forthcoming

Chang, Hannah H. and Iris W. Hung (2018), “Mirror, Mirror on the Retail Wall: Self-focused Attention Promotes Reliance on Feelings in Consumer Decisions,” Journal of Marketing Research, 55 (August), 586–599.

Chang, Hannah H. and Michel Tuan Pham (2018), "Affective Boundaries of Scope Insensitivity," Journal of Consumer Research, 45 (August), 403–428.

Chang, Hannah H. and Michel Tuan Pham (2018), "Affective Boundaries of Scope Insensitivity," Journal of Consumer Research, forthcoming.

Hong, Jiewen and Hannah H. Chang (2015), "I Follow My Heart and We Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making,” Journal of Consumer Research, 41 (April),1392-1411. * equal authorship

Chang, Hannah H. and Michel Tuan Pham (2013), "Affect as a Decision-Making System of the Present," Journal of Consumer Research, 40 (June), 42—63.

Pham, Michel Tuan and Hannah H. Chang (2010), "Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives," Journal of Consumer Research, 37 (December), 626—640.

Weber, Elke, Eric Johnson, Kerry Milch, Hannah Chang, Jeff Brodscholl, and Dan Goldstein (2007), "Asymmetric Discounting in Intertemporal Choice: A Query Theory Account,"Psychological Science, 18(6), 516—523.

Selected Book Chapters (Refereed)

Chang, Hannah H. and Anirban Mukherjee (2022), “Using Machine Learning to Extract Insights from Consumer Data,” in Encyclopaedia of Data Science and Machine Learning, ed. John Wang, Hershey, PA: IGI Global, forthcoming.

Chang, Hannah H. and Anirban Mukherjee (2022), “Artificial Intelligence, Consumers, and the Experience Economy,” in Encyclopaedia of Data Science and Machine Learning, ed. John Wang, Hershey, PA: IGI Global, forthcoming.

Mukherjee, Anirban, Hannah H. Chang, and Amitava Chattopadhyay (2019), “Crowdfunding: Sharing the Entrepreneurial Journey,” in Handbook of the Sharing Economy, ed. Russell W. Belk, Giana M. Eckhardt, and Fleura Bardhi, Cheltenham, UK: Edward Elgar, 152–162.

Research Advisor/ Co-research advisor to

ZHANG, HONGJUN, hjzhang.2021[at]ckdba.smu.edu.sg, CKGSB-SMU DBA
LIU, HUICHENG, hc.liu.2023[at]ckdba.smu.edu.sg, CKGSB-SMU DBA
WANG Liang,lwang.2020[at]sjdba.smu.edu.sg, SJTU-SMU DBA
DE GUZMAN Randy Sison, rs.deguzman.2023 [at] dba.smu.edu.sg, DBA
LEE Oon Ling (LI Yunlin), oonlinglee.2023[at] dba.smu.edu.sg, DBA
SUN Bo, bosun.2022 [at] sjdba.smu.edu.sg, SJTU-SMU DBA
WANG, XIAOSONG, xswang.2021[at]ckdba.smu.edu.sg, CKGSB-SMU DBA

hannahchang@smu.edu.sg

Research Areas

Strategic Priorities

Follow us on