Research Areas
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- Lee Kong Chian School of Business
- Asian & ASEAN Initiatives
- Digital Business
- Marketing
- Digital and Social Media Strategy
- Brand Strategy
- Retail Operations and Strategy
- New Product Development
- Sustainable Business
Strategic Priorities
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- Digital Transformation
- Sustainable Living
Education |
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2021 |
Ph.D. in Marketing |
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2016 |
M.A. in Economics |
| 2014 | B.A. in Economics Tsinghua University |
Current Position(s) Held |
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2021- Now |
Assistant Professor of Marketing Lee Kong Chian School of Business, Singapore Management University |
Awards, Recognition and Honors |
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Research Interests |
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