Research Areas
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- Lee Kong Chian School of Business
- Communication Management
- Crisis Communication & Management
- Corporate Communication
- Corporate Social Responsibility
- Digital Business
- Innovation and Entrepreneurship
- Marketing
- Marketing Strategy
- Brand Strategy
- Retail Strategy, Operations and Technology
- New Product Development
- Consumer Behaviour
- Financial Impact and Marketing
- Operations Management
- Product, Process and Service Design and Improvement
- Organisational Behaviour & Human Resources
- Human Capital Strategy and Management
- Strategy and Entrepreneurship
- Corporate Strategy
- Sustainable and socially responsible strategy
- Strategic Knowledge and Innovation Management
- Sustainable Business
Strategic Priorities
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- Digital Transformation
- Sustainable Living
Education |
2021 | Ph.D. in Marketing |
2015 | M.A. in Economics |
| 2014 | B.A. in Applied Statistics, B.A. in Economics Yonsei University |
Current Position(s) Held |
| 2021- Now | Assistant Professor of Marketing Lee Kong Chian School of Business, Singapore Management University |
Research Interests |
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Selected Journal Articles (Refereed) |
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