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Faculty Profile

MAH Suyun's photo

MAH Suyun

Assistant Professor of Marketing;

LKCSBFull-time Faculty
Email
symah@smu.edu.sg
Phone
68289654
Curriculum Vitae (CV)

Research Areas

▸
  • Lee Kong Chian School of Business
    • Communication Management
      • Crisis Communication & Management
    • Corporate Social Responsibility
    • Digital Business
    • Finance
      • Behavioural Finance
    • Innovation and Entrepreneurship
    • Marketing
      • Marketing Strategy
      • Digital and Social Media Strategy
      • Brand Strategy
      • Retail Operations and Strategy
      • New Product Development
      • Financial Impact and Marketing
    • Organisational Behaviour & Human Resources
      • Human Capital Strategy and Management
    • Strategy and Entrepreneurship
      • Corporate Strategy
      • Digital transformation and platform strategies
      • Sustainable and socially responsible strategy
      • Strategic Knowledge and Innovation Management
      • Competitive Strategy
    • Sustainable Business

Strategic Priorities

▸
  • Digital Transformation
  • Sustainable Living

Education

2021

Ph.D. in Marketing
Kelley School of Business, Indiana University

2015

M.A. in Economics
University of Pittsburgh

2014B.A. in Applied Statistics, B.A. in Economics
Yonsei University

Current Position(s) Held

2021- Now

Assistant Professor of Marketing 

Lee Kong Chian School of Business, Singapore Management University

Awards, Recognition and Honors

  • AMA–Sheth Foundation Doctoral Consortium Student Fellow, 2020
  • William G. Panschar Teaching Award Nominee, Kelley School of Business, 2020
  • Doctoral Student Research Productivity Award, Kelley School of Business, 2019
  • PDMA Doctoral Consortium Fellow, University of Illinois at Urbana-Champaign, 2019
  • Marketing Strategy Consortium Fellow, Indiana University, 2019
  • Haring Symposium Fellow (Discussant), Indiana University, 2019
  • Doctoral Student Research Productivity Award, Kelley School of Business, 2018
  • Marketing Strategy Consortium Fellow, University of Missouri, 2018
  • ISBM Doctoral Consortium Fellow, 2018
  • Doctoral Program Fellowship, Kelley School of Business, 2016–2020
  • Dean’s Fellowship, Kelley School of Business, 2016
  • Teaching Assistantship, University of Pittsburgh, 2015
  • Arts and Sciences Graduate Fellowship, University of Pittsburgh, 2014–2015
  • Scholarship for Academic Excellence, Yonsei University, 2010–2012
  • High Honors, Yonsei University, 2010

Research Interests

  • Marketing–Finance Interface
 
  • Initial Public Offering (IPO)
 
  • Corporate Social Irresponsibility (CSI)    
 
  • Innovation
 

Selected Journal Articles (Refereed)

  • Zamudio, Cesar, Suyun Mah, and Vanitha Swaminathan (2026), “Old signals, new era: Reconsidering how customer satisfaction and employee satisfaction impact shareholder wealth,” Journal of the Academy of Marketing Science, 54, 113-34.
     
  • Mah, Suyun, Rebecca J. Slotegraaf, and Girish Mallapragada (2025), “Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry,” Journal of Marketing, Forthcoming.
  • Zamudio, Cesar, Suyun Mah, and Vanitha Swaminathan, “Old Signals, New Era: Reconsidering How Customer Satisfaction and Employee Satisfaction Impact Shareholder Wealth,” Journal of Academy of Marketing Science, Forthcoming.
  • Vanitha Swaminathan and Suyun Mah (2016), “What 100,000 Tweets About the Volkswagen Scandal Tell Us About Angry Customers,” Harvard Business Review, October, 2016.

 

 

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