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Faculty Profile

XU Liang's photo

XU Liang

Associate Professor of Operations Management; LSEI Fellow

LKCSBFull-time Faculty

Email
leonxu@smu.edu.sg

Research Areas

  • Lee Kong Chian School of Business
    • Asian & ASEAN Initiatives
    • Digital Business
    • Marketing
      • Retail Strategy, Operations and Technology
      • Consumer Behaviour
      • Consumer Judgment and Decision-making
    • Operations Management
      • Supply Chain Strategy and Risk Management
      • Sustainable Operations and Investments (including Energy, Natural Resources, and Transportation)
      • Healthcare Analytics and Operations (including Medical AI, Population Health, and Public Policy)
      • AI in Operations
      • E-Commerce and Marketplace Analytics
      • Business Analytics
      • Inventory, Logistics and Transportation Management
    • Organisational Behaviour & Human Resources
      • Artificial Intelligence
    • Strategy and Entrepreneurship
      • Digital transformation and platform strategies
  • School of Computing and Information Systems
    • Human-Machine Collaborative Systems
      • Human-Computer Interaction
    • Learning & Work
      • Analytics & Decision Support

Strategic Priorities

  • Digital Transformation
  • Sustainable Living

Education

Aug 2019Ph.D. in Supply Chain Management
Smeal College of Business, The Pennsylvania State University
Jun 2013M.S. in Management Science and Engineering
Lingnan College of Business, Sun Yat-sen University
Jun 2011B.S. in Logistics Engineering and Management
Lingnan College of Business, Sun Yat-sen University

Current Appointment

2022 - NowAssistant Professor of Operations Management
Lee Kong Chian School of Business, Singapore Management University

Awards, Recognition and Honors

  • M&SOM Meritorious Service Award, 2021
  • Industry Studies Association Dissertatio0n Award, Finalist, 2020.
  • Jeanne and Charles Rider Graduate Fellowship, Smeal College of Business, 2017, 2018.
  • Ossian R. MacKenzie Doctoral Teaching Award, Smeal College of Business, 2017.
  • First prize, Structural Modeling Applications for Research in Technology (SMART) Workshop Competition, Carnegie Mellon University, 2015.
  • National Scholarship for Graduate Students, Sun Yat-sen University, 2012.
  • Graduate School Fellowship, Sun Yat-sen University, 2012.

Research Interests

  • Applications: Pharmaceutical, Healthcare, Retail, Behavioral Operations
  • Methodologies: Mechanism Design, Game Theory, Choice Model, Data Analytics, Causal Inference, Lab & Field Experiment Management

Selected Journal Articles (Refereed)

  • Meng Li, Shuming Wang, Liang Xu. 2025. Replenishment Recommendation in Convenience Stores. accepted and published online at Production and Operations Management.
  • Liang Xu, Mani Vidya, Hui Zhao. 2023. Not a Box of Nuts and Bolts: Distribution Channels for Specialty Drugs? Production and Operations Management, 32(7) 2283-2303.
  • Liang Xu, Hongmin Li, Hui Zhao. 2022. Outcome-Based Reimbursement: The Solution to High Drug Spending? Manufacturing & Service Operations Management, 24(4) 2029-2047.
  • Liang Xu, Hui Zhao, Nicholas C. Petruzzi. 2021. Inducing Compliance with Post-market Studies for Drugs Under FDA’s Accelerated Approval Pathway. Manufacturing & Service Operations Management, 23(1): 170-190.
  • Hui Zhao, Liang Xu, Siemsen Enno. 2021. Inventory Sharing and Demand-Side Underweighting. Manufacturing & Service Operations Management, 23(5): 1217-1236.
  • Gang Chen, Waiman Cheung, Sung-Chi Chu, Liang Xu. 2017. Transshipment Hub Selection from a Shipper's and Freight Forwarder's Perspective. Expert Systems with Applications, 83:396-404
  • Bin Zhang, Liang Xu. 2013. Multi-item Production Planning with Carbon Cap and Trade Mechanism. International Journal of Production Economics, 144(1):118–127.

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