Faculty Profile

Patricia LUI

Senior Lecturer of Marketing; Programme Coordinator, TREBLE; Assistant Dean (Alumni Matters)

LKCSBFull-time Faculty

Email
patricialui@smu.edu.sg

Curriculum Vitae (CV)

Research Areas

▸

Lee Kong Chian School of Business
- Marketing
- - Digital and Social Media Strategy
  - Service Excellence
  - Consumer Behaviour

Education

2012	Ph.D. in Marketing University of Western Australia
2007	Master of Management Research (MMR) University of Western Australia

Current Position(s) Held

2026-Now	Assistant Dean (Alumni Matters) Singapore Management University
2024-Now	Programme Co-ordinator of the TREBLE Programme Singapore Management University
2022-Now	Senior Lecturer of Marketing Singapore Management University
2018-2021	Lecturer of Marketing Singapore Management University
2015-2018	Adjunct Faculty Singapore Management University

Awards, Recognition and Honors

Winner, Teaching Excellence in Postgraduate Professional Programmes Award, 2025

Finalist, FOME (Future of Management Education) Learning Design Innovation Awards, 2023

Winner, SMU Excellent SMU-X Teacher Award, 2022 (university-level)

Winner, The Outstanding Case Writer Competition at The Case Centre Awards and Competitions, 2021

Finalist, FOME (Future of Management Education) Learning Design Innovation Awards, 2021

Finalist, SMU Excellent SMU-X Teacher Award, 2021

Finalist, SMU Excellent SMU-X Teacher Award, 2020

Recipient, SMU MSc. in Management Excellent Teaching Award, 2020

Finalist, SMU Outstanding Teaching Adjunct, 2017

SMU Dean’s Teaching Honour List, Top Faculty Members, 2018 – 2025

SMU Dean’s Teaching Honour List, Top Ten Adjunct Faculty, 2015 – 2017

Research Interests

Consumer Behaviour
Digital Marketing
Entrepreneurial Marketing & Branding
Services Excellence

Follow us on