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Faculty Profile

Lee Kong Chian School of Business LKCSB

Patricia LUI

Full-time Faculty

Senior Lecturer of Marketing; Programme Coordinator, TREBLE; Assistant Dean (Alumni, Careers, Rankings)

Education

2012

Ph.D. in Marketing  
University of Western Australia

2007

Master of Management Research (MMR)
University of Western Australia

Current Position(s) Held

2026-NowAssistant Dean (Alumni, Careers and Rankings)
Singapore Management University
2024-NowProgramme Co-ordinator of the TREBLE Programme 
Singapore Management University
2022-NowSenior Lecturer of Marketing
Singapore Management University
2018-2021Lecturer of Marketing
Singapore Management University
2015-2018Adjunct Faculty 
Singapore Management University

Awards, Recognition and Honors

  • Winner, Teaching Excellence in Postgraduate Professional Programmes Award, 2025
  • Finalist, FOME (Future of Management Education) Learning Design Innovation Awards, 2023
  • Winner, SMU Excellent SMU-X Teacher Award, 2022 (university-level)
  • Winner, The Outstanding Case Writer Competition at The Case Centre Awards and Competitions, 2021
  • Finalist, FOME (Future of Management Education) Learning Design Innovation Awards, 2021
  • Finalist, SMU Excellent SMU-X Teacher Award, 2021
  • Finalist, SMU Excellent SMU-X Teacher Award, 2020
  • Recipient, SMU MSc. in Management Excellent Teaching Award, 2020
  • Finalist, SMU Outstanding Teaching Adjunct, 2017
  • SMU Dean’s Teaching Honour List, Top Faculty Members,  2018 – 2025
  • SMU Dean’s Teaching Honour List, Top Ten Adjunct Faculty, 2015 – 2017
 

Research Interests

  • Consumer Behaviour
 
  • Digital Marketing
 
  • Entrepreneurial Marketing & Branding
 
  • Services Excellence
 
  
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Curriculum Vitae

Research Areas

Strategic Priorities

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