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Lee Kong Chian School of Business

Faculty Profile

Lee Kong Chian School of Business LKCSB

Patricia LUI

Full-time Faculty

Senior Lecturer of Marketing; Programme Coordinator, TREBLE

Education

2012

Ph.D. in Marketing  
University of Western Australia

2007

Master of Management Research (MMR)
University of Western Australia

Current Position(s) Held
2022-Now

Senior Lecturer of Marketing
Singapore Management University

2018-2021

Lecturer of Marketing
Singapore Management University

2015-2018

Adjunct Faculty 
Singapore Management University

Awards, Recognition and Honors

  • Winner, The Outstanding Case Writer Competition at The Case Centre Awards and Competitions, 2021

  • Finalist, FOME (Future of Management Education) Learning Design Innovation Awards, 2021

  • Finalist, SMU Excellent SMU-X Teacher Award, 2021

  • Finalist, SMU Excellent SMU-X Teacher Award, 2020

  • Recipient, SMU MSc. in Management Excellent Teaching Award, 2020

  • Finalist, SMU Outstanding Teaching Adjunct, 2017

  • SMU Dean’s Teaching Honour List, Top Faculty Members,  2018 – 2021

  • SMU Dean’s Teaching Honour List, Top Ten Adjunct Faculty, 2015 – 2017
 

Research Interests

  • Consumer Behaviour

  • Digital Marketing

  

  • Service Excellence

  

  • Brand Strategy
 
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Curriculum Vitae

Research Areas

Strategic Priorities

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