Faculty Profile

Education

2021

Ph.D. in Marketing
Yale University

2018

M.Phil in Marketing
Yale University

2014

B.A. Psychology
Brown University

Current Position(s) Held

2023 - Now

Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

Research Interests

• Nostalgia and heritage branding

• Consumer judgment and decision-making

• Consumer Experiences and Well-being

• Consumer experience with new technology

Selected Journal Articles (Refereed)

• Han, Minju, Guy Voichek, and Gal Zauberman (2023). Covid Time: How Quarantine Affects Feelings of Elapsed Time. Journal of the Association for Consumer Research. 

• Han, Minju and George Newman. (2022). Seeking Stability: Consumer Motivations for Communal Nostalgia. Journal of Consumer Psychology.

• Han, Minju, George E. Newman, Rosanna K. Smith, and Ravi Dhar. (2021). The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products. Journal of Consumer Research.