Faculty Profile

HAN Minju

Assistant Professor of Marketing

LKCSBFull-time Faculty

Email
minjuhan@smu.edu.sg

Curriculum Vitae (CV)

Research Areas

▸

Lee Kong Chian School of Business
- Digital Business
- Marketing
- - Digital and Social Media Strategy
  - Brand Strategy
  - Consumer Behaviour
  - Consumer Judgment and Decision-making
- Organisational Behaviour & Human Resources
- - Judgement and Decision-making, Negotiation
  - Well-being and Stress
- Strategy and Entrepreneurship
- - Digital transformation and platform strategies
- Sustainable Business

Strategic Priorities

▸

Digital Transformation
Sustainable Living

Education

2021	Ph.D. in Marketing Yale University
2018	M.Phil in Marketing Yale University
2014	B.A. Psychology Brown University

Current Position(s) Held

2023 - Now

Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

Research Interests

Nostalgia and heritage branding
Consumer judgment and decision-making
Consumer Experiences and Well-being
Consumer experience with new technology

Selected Journal Articles (Refereed)

Han, Minju, Guy Voichek, and Gal Zauberman (2023). Covid Time: How Quarantine Affects Feelings of Elapsed Time. Journal of the Association for Consumer Research,8 (2),176-194.

Han, Minju and George Newman. (2022). Seeking Stability: Consumer Motivations for Communal Nostalgia. Journal of Consumer Psychology, 32 (1), 77-86.

Han, Minju, George E. Newman, Rosanna K. Smith, and Ravi Dhar. (2021). The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products. Journal of Consumer Research, 48 (4), 709-730.

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