showSidebars ==
showTitleBreadcrumbs == 1
node.field_disable_title_breadcrumbs.value ==

Faculty Profile

HAN Minju's photo

HAN Minju

Assistant Professor of Marketing

LKCSBFull-time Faculty

Email
minjuhan@smu.edu.sg

Research Areas

  • Lee Kong Chian School of Business
    • Communication Management
      • Judgment and Decision- Making
    • Digital Business
    • Marketing
      • Brand Strategy
      • Consumer Behaviour
    • Organisational Behaviour & Human Resources
      • Judgement and Decision-making, Negotiation
      • Well-being and Stress
  • School of Computing and Information Systems
    • Health & Wellbeing
      • Ageing & Mental Health
      • Lifestyle & Wellness
  • School of Social Sciences
    • Adaptive Cognition, Resilience & Well-being
    • AI & Computational Social Science
    • Family, Work & Ageing Societies
    • Psychology
      • Social & Personality Psychology
      • Psychology of Emotions & Wellbeing
      • Cognitive Psychology

Strategic Priorities

  • Sustainable Living

Education

2021Ph.D. in Marketing
Yale University
2018M.Phil in Marketing
Yale University
2014B.A. Psychology
Brown University

Current Position(s) Held

2023 - NowAssistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University
 

Research Interests

  • Nostalgia and heritage branding
 
  • Consumer judgment and decision-making
 
  • Consumer Experiences and Well-being
 
  • Consumer experience with new technology
 
  

Selected Journal Articles (Refereed)

  • Han, Minju, Guy Voichek, and Gal Zauberman (2023). Covid Time: How Quarantine Affects Feelings of Elapsed Time. Journal of the Association for Consumer Research,8 (2),176-194. 
  • Han, Minju and George Newman. (2022). Seeking Stability: Consumer Motivations for Communal Nostalgia. Journal of Consumer Psychology, 32 (1), 77-86.
  • Han, Minju, George E. Newman, Rosanna K. Smith, and Ravi Dhar. (2021). The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products. Journal of Consumer Research, 48 (4), 709-730.

Follow us on