Faculty Profile

Education

Current Position(s) Held

Selected Awards, Grants and Recognition 

• Diana Koh Social Transformation Grant 2025, SGD 9,800 (USD 7,700)
• Dean’s Teaching Honor List, AY 2023-24, 2024-25
• Best Paper Award Winner at the 13th EMCB Conference 2024 in association with AMA & ACR
• Social Mobility Foundation Grant 2024, National University of Singapore, SGD 45,030 (USD 33,350)
• Singapore Ministry of Education, Academic Research Fund Tier 1 Grant 2023, SGD 40,100 (USD 30,000)
• Faculty Fellow, NASMEI-Great Lakes Doctoral Consortium 2023
• ASEAN Business Research Initiative Grant 2023, SGD 8,000 (USD 6,000)
• Early Career Faculty Fellow, Leeds University Marketing Camp 2023
• Best Talk Award at the Society for Consumer Psychology Annual Conference 2022 for the Sustainability and Well-being track.
• Privacy, Security, & Trust Pillar Grant, Pamplin College of Business 2022, USD 7,350
• Advertising Educational Foundation (AEF) Visiting Professor Program Fellow 2021
• Privacy, Security, & Trust Pillar Grant, Pamplin College of Business 2021, USD 7,240
• Faculty Fellow, NASMEI Doctoral Consortium 2020
• Provost’s Faculty Mentoring Grant, Virginia Tech, 2020-22, USD 1,500
• Young Scholar Data Blitz Winner, Advances in Cultural Psychology Preconference SPSP 2020
• Research Prize in Public Interest Communication 2020 Finalist
• S. Tamer Cavusgil Award for the best article in Journal of International Marketing 2019 Finalist
• Invited participant at the AMA Marketing and Public Policy Pre-conference 2019
• NBS PhD Program representative for the University commencement 2018
• Commendable Graduate Researcher, Nanyang Business School 2018
• Best Research Paper, Asia Pacific Business Sustainability Conference 2017
• Excellent Graduate Student Teacher, Nanyang Business School, 2016-17
• 3 Minute Thesis NTU Winner 2017
• Global Case Writing Scholarship from the Case Center, UK 2015, USD 1,500

Research Interests

• Consumer psychology
• Lay theories
• Cultural differences
• Sustainability
• Consumer well-being

Selected Journal Articles (Refereed)

• Sheetal, Abhishek, Shilpa Madan, Rui-Ling Lee, Krishna Savani (forthcoming), “What values best distinguish the world's cultures? The machine learning-based cultural values inventory,” PNAS Nexus.
• Madan, Shilpa, Krishna Savani, and Gita V. Johar (forthcoming), “Over-reliance on aesthetics? The appearance-reveals-character lay theory increases consumers’ devaluation of unattractive produce,” International Journal of Research in Marketing.
• Madan, Shilpa, Krishna Savani, Pranjal Mehta, Desiree Phua, Ying-Yi Hong, and Michael Morris (in-press), “Stress Reactivity and Sociocultural Learning: More Stress-Reactive Individuals are Quicker at Learning Sociocultural Norms from Experiential Feedback,” Journal of Personality and Social Psychology.
• Madan, Shilpa, Anyi Ma, Neeraj Pandey, Aneeta Rattan, and Krishna Savani (2023), “Support for Increasing the Minimum Wage: Role of Fixed-Growth Mindsets,” Journal of Experimental Psychology: General.
• Madan, Shilpa, Krishna Savani, and Constantine Katsikeas (2023), “Privacy please: Power distance shapes consumers’ responses to data breaches,” Journal of International Business Studies.