Faculty Profile

Education

2018

Ph.D in Marketing 
Nanyang Technological University

2005

Master of Management 
SJM School of Management, IIT Bombay

2003

Bachelor of Information Technology
University School of Information Technology, Indraprastha University

Current Position(s) Held

2023 - Now

Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

Selected Awards, Grants and Recognition 

• Early Career Faculty Fellow, Leeds University Marketing Camp 2023

• Best Talk Award at the Society for Consumer Psychology Annual Conference 2022 for the Sustainability and Well-being track.

• Privacy, Security, & Trust Pillar Grant, Pamplin College of Business 2022

• Advertising Educational Foundation (AEF) Visiting Professor Program Fellow 2021

• Privacy, Security, & Trust Pillar Grant, Pamplin College of Business 2021

• Faculty Fellow, NASMEI Doctoral Consortium 2020

• Provost’s Faculty Mentoring Grant, Virginia Tech, 2020-22

• Young Scholar Data Blitz Winner, Advances in Cultural Psychology Preconference SPSP 2020 

• Research Prize in Public Interest Communication 2020 Finalist

• S. Tamer Cavusgil Award for the best article in Journal of International Marketing 2019 Finalist

• Invited participant at the AMA Marketing and Public Policy Pre-conference 2019

• NBS PhD Program representative for the University commencement 2018

• Commendable Graduate Researcher, Nanyang Business School 2018

• Best Research Paper, Asia Pacific Business Sustainability Conference 2017

• Excellent Graduate Student Teacher, Nanyang Business School, 2016-17

• 3 Minute Thesis NTU Winner 2017

• Global Case Writing Scholarship from the Case Center, UK 2015

• Marketing Department Small Research Grant NBS 2014

• Doctoral Fellowship in Marketing & International Business (2013-2017)

• Gold Medalist, IIT Bombay as the top student in the graduating class 

• Samsika Marketing Award for the Best Marketing Student in the MBA cohort

• Gold Medalist, GGS Indraprastha University as the top student in the graduating class 

Research Interests

• Consumer psychology

• Lay theories

• Cultural differences

• Sustainability

• Consumer well-being

Selected Journal Articles (Refereed)

• Madan, Shilpa, Anyi Ma, Neeraj Pandey, Aneeta Rattan, and Krishna Savani (in-press), “Support for Increasing the Minimum Wage: Role of Fixed-Growth Mindsets” Journal of Experimental Psychology: General

• Madan, Shilpa, Krishna Savani, and Constantine Katsikeas (in-press), “Privacy please: Power distance shapes consumers’ responses to data breaches” Journal of International Business Studies

• Madan, Shilpa, Shankha Basu, Sharon Ng, and Krishna Savani (2022), “The Breadth of Normative Standards: Consequences for Consumers, Brands, and Organizations” Organizational Behavior and Human Decision Processes

• Madan, Shilpa, Krishna Savani, and Gita Johar (2022), “How you look is who you are: The Appearance Reveals Character Lay Theory Increases Support for Facial Profiling” Journal of Personality and Social Psychology

• Nankadewa, Kevin*, Shilpa Madan*, Krishna Savani, and Hazel Markus (2021), “The Salience of Choice Fuels Independence: Implications for Self-perception, Cognition, and Behavior.” Proceedings of the National Academy of Sciences

• Madan, Shilpa, Shankha Basu, Aneeta Rattan, and Krishna Savani (2019), “Support for Resettling Refugees: Role of Fixed-Growth Mindsets.” Psychological Science