Faculty Profile

Education

Current Position(s) Held

Selected Awards, Grants and Recognition 

• Singapore Ministry of Education, Academic Research Fund Tier 2 2026-29, Co-PI S$ 641,732 (US$ 505,000)
• Outstanding Reviewer, Journal of Consumer Psychology in 2026
• Best Paper Award, AMA Winter Conference, Sustainability and Social Responsibility in 2026
• Singapore Ministry of Education, Academic Research Fund Tier 1, S$ 41,900  (US$ 32,300) in 2025
• Diana Koh Social Transformation Grant 2025, SGD 9,800 (USD 7,700)
• Dean’s Teaching Honor List, AY 2024-25
• Dean’s Teaching Honor List, AY 2023-24
• Best Paper Award Winner at the 13th EMCB Conference 2024 in association with AMA & ACR
• Social Mobility Foundation Grant 2024, National University of Singapore, SGD 45,030 (USD 33,350)
• Singapore Ministry of Education, Academic Research Fund Tier 1 Grant 2023, SGD 40,100 (USD 30,000)
• Faculty Fellow, NASMEI-Great Lakes Doctoral Consortium 2023
• ASEAN Business Research Initiative Grant 2023, SGD 8,000 (USD 6,000)
• Early Career Faculty Fellow, Leeds University Marketing Camp 2023
• Best Talk Award at the Society for Consumer Psychology Annual Conference 2022 for the Sustainability and Well-being track.
• Privacy, Security, & Trust Pillar Grant, Pamplin College of Business 2022, USD 7,350
• Advertising Educational Foundation (AEF) Visiting Professor Program Fellow 2021
• Privacy, Security, & Trust Pillar Grant, Pamplin College of Business 2021, USD 7,240
• Faculty Fellow, NASMEI Doctoral Consortium, 2020
• Provost’s Faculty Mentoring Grant, Virginia Tech, 2020, USD 1,500
• Young Scholar Data Blitz Winner, Advances in Cultural Psychology Preconference SPSP 2020
• Research Prize in Public Interest Communication 2020 Finalist
• S. Tamer Cavusgil Award for the best article in Journal of International Marketing 2019 Finalist
• NBS PhD Program representative for the University commencement, 2018
• Commendable Graduate Researcher, Nanyang Business School, 2018
• Best Research Paper, Asia Pacific Business Sustainability Conference 2017
• Excellent Graduate Student Teacher, Nanyang Business School, 2016-17
• 3 Minute Thesis NTU Winner, 2017
• Global Case Writing Scholarship from the Case Center, UK, USD 1,500, 2015
• Marketing Department Small Research Grant NBS, S$ 4,950 (US$ 4,000), 2014
• Doctoral Fellowship in Marketing & International Business (2013-17)
• Gold Medalist, IIT Bombay as the top student in the graduating class, 2005
• Samsika Marketing Award for the Best Marketing Student in the MBA cohort, 2004
• Gold Medalist, GGS Indraprastha University as the top student in the graduating class, 2003

Research Interests

• Consumer psychology
• Lay theories
• Cultural differences
• Sustainability
• Consumer well-being

Selected Journal Articles (Refereed)

• Madan, Shilpa and Krishna Savani (2025), “Why Stressed Candidates Make Better Cross- Cultural, Hires,” MIT Sloan Management Review, Fall issue.
• Sheetal, Abhishek, Shilpa Madan, Rui-Ling Lee, Krishna Savani (2025), “What values best distinguish the world's cultures? The machine learning-based cultural values inventory,” PNAS Nexus.
• Madan, Shilpa, Krishna Savani, and Gita V. Johar (2025), “Over-reliance on aesthetics? The   appearance-reveals-character lay theory increases consumers’ devaluation of unattractive produce,” International Journal of Research in Marketing.  
• Madan, Shilpa, Krishna Savani, Pranjal Mehta, Desiree Phua, Ying-Yi Hong, and Michael Morris (2025), “Stress Reactivity and Sociocultural Learning: More Stress-Reactive Individuals are Quicker at Learning Sociocultural Norms from Experiential Feedback,” Journal of Personality and Social Psychology.
• Madan, Shilpa and Gayoung Park (2024), “Predicting Personality or Prejudice: Facial Inference in the Age of Artificial Intelligence,” Current Opinion in Psychology.
• Madan, Shilpa, Anyi Ma, Neeraj Pandey, Aneeta Rattan, and Krishna Savani (2023), “Support for Increasing the Minimum Wage: Role of Fixed-Growth Mindsets,” Journal of Experimental Psychology: General.
  Select coverage: Harvard Business Review, Research at SMU
• Madan, Shilpa, Krishna Savani, and Constantine Katsikeas (2023), “Privacy please: Power distance shapes consumers’ responses to data breaches,” Journal of International Business Studies.
• Constantine, Katsikeas and Shilpa Madan (2023), “Best Practices in Scale Deployment: Maximizing Relevance to Cross-Cultural and Marketing Strategy Research,” in Commentaries on Scale use and abuse: Towards best practices in the deployment of scales. Journal of Consumer Psychology.
• Madan, Shilpa, Gita V. Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie K. John et al (2023). “Reaching for rigor and relevance: better marketing research for a better world,” Marketing Letters.
  •    Lead article in the issue
• Madan, Shilpa, Shankha Basu, Sharon Ng, and Krishna Savani (2022), “The Breadth of Normative Standards: Consequences for Consumers, Brands, and Organizations,” Organizational Behavior and Human Decision Processes.
  •    Young Scholar winner at the Advances in Cultural Psychology Pre-conference at SPSP 2020.
• Madan, Shilpa, Krishna Savani, and Gita Johar (2022), “How you look is who you are: The Appearance Reveals Character Lay Theory Increases Support for Facial Profiling,” Journal of Personality and Social Psychology.
  •    Select coverage: Character & Context, Roanoke Times, NewsCentral, eJourno, VT Daily, Pamplin Pulse
• Nankadewa, Kevin*, Shilpa Madan*, Krishna Savani, and Hazel Markus (2021), “The Salience of Choice Fuels Independence: Implications for Self-perception, Cognition, and Behavior,” Proceedings of the National Academy of Sciences.
  •    Select coverage: Harvard Business Review, Science Daily, Mirage News, Medical XPress, VT Daily, Pamplin Pulse
  •    Top 5% of all research outputs scored by Altmetric
• Madan, Shilpa, Kevin Nanakdewa, Krishna Savani, and Hazel Markus (2020), “Salience of Choice: Good for the Individual, Not So Much for the Society,” Current Directions in Psychological Science.
  •    Media coverage: Psychology Today
  •    Top 10% of all research outputs scored by Altmetric
• Madan, Shilpa, Shankha Basu, Aneeta Rattan, and Krishna Savani (2019), “Support for Resettling
  Refugees: Role of Fixed-Growth Mindsets,” Psychological Science.
  •    Media coverage: Behavioral Scientist, LBS Review, Qrius, Rotman Management Magazine
  •    Top 5% of all research outputs scored by Altmetric
  •    Research Prize in Public Interest Communication 2020 Finalist
  •    Taught in the doctoral seminar at the Kellogg School, Northwestern University.
• Madan, Shilpa, Shankha Basu, Sharon Ng, and Elison Lim (2018), “Influence of Culture on the
  Pursuit of Beauty: Evidence from Five Countries,” Journal of International Marketing
  •    Media coverage: WARC, Networks@Leeds
  •    S. Tamer Cavusgil Award for the best article of the year in Journal of International Marketing Finalist