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Faculty Profile

JANG Minkwang's photo

JANG Minkwang

Assistant Professor of Marketing

LKCSBFull-time Faculty

Email
mkjang@smu.edu.sg

Research Areas

  • Lee Kong Chian School of Business
    • Communication Management
      • Risk Perception and Communication
    • Corporate Social Responsibility
    • Digital Business
    • Finance
      • Behavioural Finance
    • Marketing
      • Consumer Behaviour
      • Financial Impact and Marketing
      • Consumer Judgment and Decision-making
    • Organisational Behaviour & Human Resources
      • Judgement and Decision-making, Negotiation
    • Sustainable Business
  • School of Social Sciences
    • AI & Computational Social Science
    • Psychology
      • Social & Personality Psychology
      • Psychology of Emotions & Wellbeing
      • Cognitive Psychology
    • Sustainability, Equity & Public Policy

Strategic Priorities

  • Digital Transformation
  • Sustainable Living

Education

2024Ph.D. in Marketing
Booth School of Business, University of Chicago 
2017B.S. in Economics
The Wharton School, University of Pennsylvania
 B.A. in Psychology
College of Arts and Sciences, University of Pennsylvania

Current Position(s) Held

2024 - NowAssistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University
 

Research Interests

  • Consumer Behavior
 
  • Judgment and Decision Making
 
  • Behavioral Economics
 
  • Intertemporal Choice
 
  • Categorization
 
  • Marketplace Inferences
 
  

Selected Journal Articles (Refereed)

  • Jang, Minkwang, Shereen J. Chaudhry, and Ayelet Fishbach (2026), “The Downside of Generosity: How Rare Giving Fosters Stronger Social Connection,” Organizational Behavior and Human Decision Processes, 194, 104478.
  • Jang, Minkwang and Oleg Urminsky (2023), “Cross-Period Impatience: Subjective Financial Periods Explain Time-Inconsistent Choices,” Journal of Consumer Research, 50 (4), 787–809. Ferber Award Winner, 2024
 
 

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