JANG Minkwang
Assistant Professor of Marketing
LKCSBFull-time Faculty
Email
mkjang@smu.edu.sg
mkjang@smu.edu.sg
Phone
68264918
68264918
Research Areas
▸
- Lee Kong Chian School of Business
- Communication Management
- Risk Perception and Communication
- Finance
- Behavioural Finance
- Marketing
- Digital and Social Media Strategy
- Retail Operations and Strategy
- Consumer Behaviour
- Financial Impact and Marketing
- Consumer Judgment and Decision-making
- Organisational Behaviour & Human Resources
- Judgement and Decision-making, Negotiation
- Strategy and Entrepreneurship
- Digital transformation and platform strategies
- Sustainable and socially responsible strategy
- Sustainable Business
Strategic Priorities
▸
- Sustainable Living
Education |
| 2024 | Ph.D. in Marketing Booth School of Business, University of Chicago |
| 2017 | B.S. in Economics The Wharton School, University of Pennsylvania |
| B.A. in Psychology College of Arts and Sciences, University of Pennsylvania |
Current Position(s) Held |
| 2024 - Now | Assistant Professor of Marketing Lee Kong Chian School of Business, Singapore Management University |
Research Interests |
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Selected Journal Articles (Refereed) |
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