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Faculty Profile

Sai Chand CHINTALA's photo

Sai Chand CHINTALA

Assistant Professor of Marketing

LKCSBFull-time Faculty
Email
saichandc@smu.edu.sg
Phone
68085405
Curriculum Vitae (CV)

Research Areas

▸
  • Lee Kong Chian School of Business
    • Digital Business
    • Marketing
      • Retail Operations and Strategy
    • Operations Management
      • E-Commerce and Marketplace Analytics

Strategic Priorities

▸
  • Digital Transformation
  • Growth in Asia

Education

2025Ph.D. in Marketing, Cornell University
2012MBA, Indian Institute of Management, Lucknow
2004B.Tech. (Electrical & Electronics Engineering), National Institute of Technology, Warangal  

Current Position(s) Held

2025 - NowAssistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University
 

Awards, Grants and Recognition

  • Honorable Mention, AMA Retail & Pricing SIG’s Best Paper Award, 2025
  • AMA Marketing Strategy SIG Doctoral Student Research Award, 2024
  • AMA-Sheth Doctoral Consortium Fellow, 2023
  • ISMS Doctoral Consortium Fellow, 2023
  • AMA Retail and Pricing SIG Doctoral Student Award, 2023
  • Marketing Science Institute Research Grant ($5,000) with Muzeeb Shaik, 2022
  • Byron E. Grote Johnson Professional Scholarship, 2022
 

Research Interests

  • Retailing
  • E-commerce
  • Platforms

Selected Journal Articles (Refereed)

  • Chintala, Sai Chand, Jūra Liaukonytė, and Nathan Yang. "Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy" Marketing Science 43, no. 3 (2024): 506-522.

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