Lee Kong Chian School of Business
Rajendra K SRIVASTAVA
Professor Emeritus
LKC Distinguished Chair Professor of Marketing Strategy; and International Business
Education
| 1979 | Ph.D. (Business Administration), University of Pittsburgh |
| 1978 | MBA, University of Pittsburgh |
| 1974 | MS (Industrial Engineering), University of Rhode Island |
| 1972 | B.Tech. (Mechanical Engineering), Indian Institute of Technology , Kanpur |
Current Position(s) Held
| 2018 - Now | Professor Emeritus of Marketing |
| 2015 - Now | LKCSB Chair in Marketing Strategy and International Business, Singapore Management University |
| 2009 - 2015 | Provost and Deputy-President (Academic Affairs), Singapore Management University |
| 2008 - 2009 | Provost and Vice President for Academic Affairs, Singapore Management University |
| 2008 - Now | Professor of Marketing, Lee Kong Chian School of Business, Singapore Management University |
| 2003- 2010 | Roberto C. Goizueta Chair in Marketing and e-Commerce |
| 2004 - Now | Executive & Founding Director, Emory Marketing Institute |
| 2002 - Now | ISBM Research Fellow, Smeal College of Business, Penn State |
| 2000 - Now | e-BRC Research Fellow, Smeal College of Business, Penn State |
| 1983 - Now | Research Fellow, IC-Sq. Institute, UT-Austin |
Awards, Recognition and Honors
| Sheth Foundation Best Paper Award for Journal of the Academy of Marketing Science (Volume 37, 2009) (May 2010) |
| AMA-Sheth Foundation Award for the Journal of Marketing article written in the previous five to ten years that is judged to contribute most to the marketing discipline (2006) |
| Mahajan Award for Career Contributions to Marketing Strategy by the American Marketing Association, Strategy SIG (2004) |
| Marketing Science Institute/Paul Root Award by the American Marketing Association for 1998 Journal of Marketing article judged to contribute most to the practice of marketing |
| Maynard Award by the American Marketing Association for 1998 Journal of Marketing article judged to contribute most to the development of theory in marketing |
| Alpha Kappa Psi Award, by the American Marketing Association for 1984 Journal of Marketing article judged to contribute most to the practice of marketing . |
| University of Texas CBA Foundation Award for Outstanding Research Contributions (ORC) (1993). The ORC award was made for career contributions to the field of marketing strategy . |
| University of Texas Research Excellence (RE) (2002). The RE award was made for research on a specific program – in this case, financial impact of marketing strategy on corporate financial performance. |
Research Interests
| Marketing Metrics |
| Brand Management |
| Customer Management |
| Marketing Strategy |
Selected Journal Articles (Refereed)
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Marketing Strategy and Wall Street: Nailing Down Marketing's Impact, Journal of Marketing , Special Issue on Marketing Strategy and Wall Street (2009), 73 (Dominique M. Hanssens and Roland T. Rust)
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“Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? Journal of Marketing, 72 (November 2008), 49-64 , (S. Cem Bahadir and Sundar Bharadwaj)
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“Market-based Capabilities and Financial Performance of Firms: Insights Into Marketing's Contribution to Firm Value,” Journal of the Academy of Marketing Science , (September 2008) (Sridhar Ramaswami and Mukesh Bhargava ) (Sheth Foundation Best Paper Award)
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Linking Brand Equity to Customer Equity (2006), Journal of Service Marketing , Vol 9, Number 2, November 2006, 125-38. (With Leone, Robert P. , Vithala R. Rao, Kevin Lane Keller, Anita Man Luo, Leigh McAlister)
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“Measuring Marketing Productivity: Current Knowledge and Future Directions,” Journal of Marketing 68, 4, (October 2004), 76-89
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“The Integrated Networks Model: Explaining Resource Allocations in Networked Business Markets,” Journal of Marketing , 67, 1 (January 2003), 29-45
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“Linking Customer Assets to Financial Performance,” Journal of Services Research 5, 1 (August 2002), 26-38
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“Resource-Based View and Marketing” Journal of Management , 27, 777-802, (Special Issue on Resource-Based View Retrospectives, 2001)
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“Marketing, Business Processes and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing,” Journal of Marketing , 63 (Special Issue 1999), 168-179
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"A Simultaneous Model for Innovative Product Category Sales Diffusion and Competitive Dynamics," International Journal for Research in Marketing , 16, 95-111
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“Marketing Orientation and Organizational Performance: Is Innovation a Missing Link?” Journal of Marketing , 62 (October 1998), 30-45
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“Market-Based Assets and Shareholder Value: A Framework for Analysis,” Journal of Marketing , 62 (January 1998), 1-14 ( MSI /Paul Root , Maynard and AMA-Sheth Foundation Awards)
rajs@smu.edu.sg
