LIM Chon Phung

STRATEGY AND ENTREPRENEURSHIP

Research Fellow
Email: cplim@smu.edu.sg
Curriculum Vitae​​​​​​​

EDUCATION

2018

Ph.D. in General Management
Singapore Management University

2003

Master of Business Administration
University of Chicago
1981Bachelor of Business Administration
University of Texas
1980Bachelor of Arts
University of Texas

CURRENT POSITION(S) HELD

  • Research Fellow, Lee Kong Chian School of Business
  • Adjunct Faculty, Lee Kong Chian School of Business
  • Affiliated Faculty, Institute of Innovation & Entrepreneurship

RESEARCH INTERESTS

  • Innovation, Entrepreneurship and Venture Building
  • Startups and SME Scale up
  • Sales and Go-to-Market Strategies
  • Social networks and its effects on community development and performance in business organizations

SELECTED PUBLICATIONS

  • PhD Thesis:
    Purposeful building of social capital and the adoption of essential tools and technologies in impoverished communities in the Philippines, 2018
  • Case Studies (Co-authors):
    • Innovating Singapore’s Chicken Rice.
    • Suu Balm: From Lead User Innovation to Rapid Growth.
    • Neeuro: Revolutionizing Health Tech Through Open Innovation.
    • Innovating Coatings at Nipo International.
    • Lynk Biotech: Open Innovation Project Management

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