Commenting on whether colonial-chic dining is still a hit in Singapore, SMU Associate Professor of Marketing (Education) Seshan Ramaswami said it all comes down to the food at the end of the day. “Ultimately, what Singaporeans care about is what they’ve always cared about the most about when it comes to food: quality, presentation, service and pricing. The nostalgia positioning will certainly attract attention for a while, but the symbolism is likely to be over-ridden by the sensory experience,” he added.
