Commenting on online shopping overconsumption, SMU Assistant Professor of Marketing Shilpa Madan said, “E-commerce platforms use advanced algorithms to analyse your browsing habits, past purchases and preferences to suggest products tailored to your tastes, making shoppers feel like the store ‘gets them’.” SMU Associate Professor of Marketing Hannah Chang added that retailers use psychology by offering free shipping for minimum spending. Both noted that increased sales drive up logistical demands, and overconsumption may lead to financial pressure. Asst Prof Madan emphasised that tackling overconsumption requires collective efforts.
