SMU Associate Professor of Marketing Hannah Chang said that Singapore’s implementation of a plastic bag charge has led to the beginning of a change in norms. However, mindset changes at a different pace for everyone, she added. Assoc Prof Chang also said awareness is important as “many times, people may not be fully aware or cognisant of the type of negative impact the single-use plastic bag has on our environment”. However, she noted that around the world, the rolling out of such practices usually happens slowly.