Commenting on the demand for resold mooncake boxes, SMU Associate Professor of Marketing (Education) Seshan Ramaswami said that buyers may have a genuine love for certain brands and want to collect an array of items or accessories under such brands, similar to how concertgoers collect merchandise for a concert. He added that the presentation boxes can be classic collector’s items, especially when the packaging keeps changing over the years, and that their value might appreciate over time.
