Commenting on DFI Retail Group closing its Giant stores in Singapore and exiting the Malaysian grocery market, SMU Lee Kong Chian Professor of Marketing Kapil Tuli said DFI could be pivoting to the high-end market, where there are likely to be better margins. “That makes sense (for DFI) because Cold Storage stores tend to be in more affluent neighbourhoods, and that affordability parameter is in place,” he said.
