Commenting on Deputy Prime Minister Lawrence Wong's use of social media, SMU Senior Lecturer of Communication Management Tracy Loh said while traditional media remained an important platform for politicians, social media was necessary to “complement” their communications strategy. She noted that Mr Wong’s digital persona was very indicative of the type of leader he appeared to aspire to be – more approachable and relatable. She also estimated that 30 per cent of the electorate were swing voters, and expected both sides of Singapore’s political divide to fight hard to win them over.
