Public universities in Singapore, including SMU, have embraced artificial intelligence (AI) technologies to enhance teaching methodologies, foster innovation and address the diverse learning needs of students. The integration of AI into coursework at SMU has yielded tangible benefits, said SMU Professor of Communication Management (Practice) Mark Chong. He added that his students have become “far more efficient and productive in creating preliminary ideas for their video script”. An SMU student team created a video for a communications project using AI, and the AI tool they used helped them create a video to promote a K-pop platform managed by a South Korean firm. Representatives from the firm said they were impressed with how realistic the AI-generated pop star looked and sounded. The project was part of a course requiring students to come up with a marketing video for clients drawn from the business world. SMU Associate Professor of Law Saw Cheng Lim said the AI project did not flout intellectual property rules because it was used in a non-commercial classroom setting.
