Commenting on the “low-buy challenge”, SMU Associate Professor of Marketing (Education) Seshan Ramaswami said that when making their lists, participants would be more conscious of why they are buying things. They may then realise that some purchases are to escape from deeper emotional issues, and find healthier ways to address them instead. He also commented on the underconsumption trend, which he said could be a bane for retailers, whose profits are closely tied to consumer spending, but could also create other business opportunities.
