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| The Lee Kong Chian School of Business extends a warm welcome to the following new faculty who have joined us:- |
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CHEN Xin
Assistant Professor of Marketing
PhD in Business Administration
University of California, Berkeley
Office: LKCSB Room 5081
Tel: 6826 4813
Email: xinchen@smu.edu.sg
Research Interests:
Substantive: Social Marketing, Digital Marketing, and E-commerce
Methodological: Field Experimentation, and Applied Machine Learning
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LI Linyi
Assistant Professor of Marketing
PhD in Business Administration
University of Utah
Office: LKCSB Room 5082
Tel: 6826 4814
Email: linyili@smu.edu.sg
Research Interests:
Digital Marketing, Word of Mouth, Advertising, Social Media, User Generated Content, Sharing Economy, Structural Equations, and Bayesian Methods
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