Madhav Nayak is Chief Marketing Officer for KFC Greater Asia, leading the marketing organization for this diverse and important region. In this role, he looks after marketing strategy and execution, communication, innovation, consumer insights, ecommerce and media strategy, with accountability for competitive sales growth across markets.
Madhav is passionate about building relevant, easy and distinctive brands, while inspiring his team to achieve their full potential. Prior to joining Yum! Brands, Madhav's experiences spanned Unilever and Facebook (now Meta), covering large businesses with Global and APAC footprints. In his last role at Unilever, he served as Senior Marketing Director for the global fabric care category with responsibility for growth, market share, and the innovation and communication program. At Facebook, he led global partnerships for the FMCG industry, enabling some of the world's largest brands to bring alive best-in-class marketing in the digital ecosystem.
Outside work, Madhav enjoys teaching and engaging with students, blending his rich experience as a practitioner with timeless fundamentals. He has taught complete Masters' level courses on Brand Management in Asia and Digital Marketing Strategy at Essec Business School Asia-Pacific, apart from conducting guest lectures at SMU, NTU and NUS. Madhav is also a published author and his debut novel 'A Murder Is Fixed' released in July 2024.
Madhav holds an Engineering Degree and MBA in Marketing and is based in Singapore.
