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Impact - Media Highlights

Commenting on the popularity of the Singapore Grand Prix, SMU Associate Professor of Marketing (Education) Seshan Ramaswami said that the race appeals to different segments of Singaporeans. Assoc Prof Ramaswami noted that for casual spectators, the race offered a rare chance to experience a major international event at home, while for avid fans, it was an opportunity to see their favourite drivers up close. He added that many others are primarily music fans, with the race serving only as a side event and their tickets driven by the artistes performing nearby.

Commenting on the use of artificial intelligence (AI) in academia, SMU Associate Professor of Marketing (Education) Seshan Ramaswami said that AI does not have the specific domain knowledge needed to properly grade papers nor the human connection with the students. Assoc Prof Ramaswami believes students would prefer an instructor’s judgment, although it might be subjective, rather than that of “an impersonal piece of software”.

In a commentary, SMU Associate Professor of Strategy & Entrepreneurship Chen Liang observed that a US consortium led by Oracle, Silver Lake, and Andreessen Horowitz is poised to take an 80% stake in a new TikTok US entity, leaving ByteDance with under 20%, with governance shifting to a US-led board and Oracle as data steward.

Commenting on the success of Pop Mart, SMU Assistant Professor of Marketing Shilpa Madan said that Pop Mart has turned Labubu into a growth engine by fusing cute aesthetics with casino-level unpredictability via surprise-box rarity, limited drops, and social media unboxings that create an addictive loop of anticipation, reveal, and community status. However, she noted that Pop Mart must weigh risks from both consumer behaviour and the wider environment, warning that desirability could decline without fresh silhouettes, storylines, or collaborations.

Commenting on the significance of signboards, SMU Associate Professor of Marketing (Education) Seshan Ramaswami said signs have the biggest impact on occasional visitors, “for whom visual imagery is what makes the first impression”. However, he added that whether it translated into a sale depends on the combination of assortment, price, and indications of quality, such as a long line of customers, or perhaps an online review or rating average.

Boeing was reportedly in talks to sell 500 planes to China, a move that Chanson & Co Executive Director Shen Meng likened to agricultural products as part of US-China trade negotiations, with potential to support US President Donald Trump’s reshoring agenda.

Commenting on the recent train disruptions, SMU Assistant Professor of Strategy & Entrepreneurship (Education) Terence Fan said he does not see any underlying issues, noting that the incidents have different causes, which could randomly happen. He also pointed out that train operators have a limit to the number of resources and time that they have access to the track to fix or replace things. Asst Prof Fan added that with trains operating more often, the number of disruptions could happen more frequently as well. 

In an interview, SMU Assistant Professor of Strategy & Entrepreneurship (Education) Terence Fan explained that train lines operate on customised systems shaped by factors such as signalling, train age, and mechanical issues, so recent disruptions are varied and not directly linked. He noted that problems often occur when lines are newly launched, like the Thomson-East Coast Line, due to complex integration, or when they age, as with the East-West Line, where wear and rust set in.

A framework agreement on short-form video platform TikTok has been reached in the latest round of trade talks between the US and China. SMU Associate Professor of Finance Fu Fangjian said that both the US and China will seek a solution that is acceptable to both parties. Judging from its spokesperson’s mentions of “technology export” and “intellectual property licensing”, the Chinese government will likely allow ByteDance to grant TikTok’s algorithm licence to the US but restrict the scope of use and implement restriction terms.

SMU's Master of Science in Applied Finance (MAF) programme set a new record in its debut placement in the 2026 QS Global Master's in Finance Rankings, ranking 1st in Singapore, 2nd in Asia and 33rd worldwide among 248 programmes evaluated across 47 locations. In related 2026 QS Global MBA Rankings, the SMU MBA programme advanced a spot to rank 4th in Asia while maintaining its global 41st place, despite an increase in the number of programmes evaluated.

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