Data, Design and Communication Track

The Data, Design, and Communication (DDC) track is for students who want to learn how to turn data into impactful insights; design compelling digital experiences and products; and create powerful narratives with AI. Our recent DDC graduates work in fields such as UX design, product management, tech sales, and social media strategy across a variety of industries. ​​​​​​​

The DDC track comprises the following courses:

Communication Management Core Courses

COMM302: Designing Communication for Behavioral Change

COMM102: Foundations in Strategic Communication


DDC Core Courses

COMM301: Visual Analytics for Decision Making

COMM255: User Experience (UX) and Digital Product Design


DDC Core Basket (pick either one or both)

COMM253: Storytelling with AI

COMM256: Design Thinking in Digital Communication

*students may choose either COMM253 or COMM256 to fulfill the third DDC core course. If students take both, one will fulfill as a DDC elective


DDC Electives (pick any three)

COMM320: Business Narratives for Asian Organizations

COR-COMM1312: Communication Strategies in the Digital Age

COR-COMM1313: Intercultural Communication

COR-COMM1315: Misinformation Management

MGMT345: Digital Media, Entertainment & E-Commerce Ecosystem


Please refer to the Course Catalogue on OASIS for the most updated list of electives available and their course attributes.

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