DDC Track
Data, Design and Communication Track
The track is for students who want to develop expertise in data-driven decision making; digital experience and product design; and AI-enabled storytelling. The track is suitable for students who are interested in tech-driven roles across a number of sectors. Graduates emerge as versatile communicators who have the data, design, and storytelling skills to help organisations achieve desired outcomes.
The DDC track comprises the following courses:
Communication Management Core Courses
COMM302: Designing Communication for Behavioral Change
COMM102: Foundations in Strategic Communication
DDC Core Courses
COMM301: Visual Analytics for Decision Making
COMM255: User Experience (UX) and Digital Product Design (or IS211 Interaction Design Prototyping - the courses are mutually exclusive)
DDC Core Basket (pick either one or both)
COMM253: Storytelling with AI
COMM256: Design Thinking in Digital Communication
*students may choose either COMM253 or COMM256 to fulfill the third DDC core course. If students take both, one will fulfill as a DDC elective
DDC Electives (pick any three)
COMM320: Business Narratives for Asian Organizations
COR-COMM1312: Communication Strategies in the Digital Age
COR-COMM1313: Intercultural Communication
COR-COMM1315: Misinformation Management
MGMT345: Digital Media, Entertainment & E-Commerce Ecosystem
Please refer to the Course Catalogue on OASIS for the most updated list of electives available and their course attributes.
