Data, Design and Communication Track

The DDC track is for students who want to learn how to turn data into impactful creative insights; design compelling digital experiences and products; as well as create and deliver powerful narratives. The track is especially suitable for students who are interested in jobs in the digital economy that traverse various disciplines.

The DDC track comprises the following courses:

Communication Management Core Courses

COMM302: Designing Communication for Behavioral Change

COMM102: Foundations in Strategic Communication


DDC Core Courses

COMM301: Machine Learning for Communication Management

COMM255: User Experience (UX) and Digital Product Design

COMM256: Design Thinking in Digital Communication


DDC Electives (pick any three)

COR-COMM2246: Storytelling with AI

COMM257: Misinformation Management

COMM320: Business Narratives for Asian Organizations

COMM361: The Business of the Creative Industries

COR-COMM1312: Communication Strategies in the Digital Age

COR-COMM1313: Intercultural Communication

MGMT345: Digital Media, Entertainment & Ecommerce Ecosystem


Please refer to the Course Catalogue on OASIS for the most updated list of electives available and their course attributes.

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