DDC Track
Data, Design and Communication Track
The Data, Design, and Communication (DDC) track is for students who want to learn how to turn data into impactful insights; design compelling digital experiences and products; and create powerful narratives with AI. Our recent DDC graduates work in fields such as UX design, product management, tech sales, and social media strategy across a variety of industries.
The DDC track comprises the following courses:
Communication Management Core Courses
COMM302: Designing Communication for Behavioral Change
COMM102: Foundations in Strategic Communication
DDC Core Courses
COMM301: Visual Analytics for Decision Making
COMM255: User Experience (UX) and Digital Product Design
DDC Core Basket (pick either one or both)
COMM253: Storytelling with AI
COMM256: Design Thinking in Digital Communication
*students may choose either COMM253 or COMM256 to fulfill the third DDC core course. If students take both, one will fulfill as a DDC elective
DDC Electives (pick any three)
COMM320: Business Narratives for Asian Organizations
COR-COMM1312: Communication Strategies in the Digital Age
COR-COMM1313: Intercultural Communication
COR-COMM1315: Misinformation Management
MGMT345: Digital Media, Entertainment & E-Commerce Ecosystem
Please refer to the Course Catalogue on OASIS for the most updated list of electives available and their course attributes.
