Data, Design and Communication Track

The track is for students who want to develop expertise in data-driven decision making; digital experience and product design; and AI-enabled storytelling. The track is suitable for students who are interested in tech-driven roles across a number of sectors. Graduates emerge as versatile communicators who have the data, design, and storytelling skills to help organisations achieve desired outcomes.

​​​​​​The DDC track comprises the following courses:

Communication Management Core Courses

COMM302: Designing Communication for Behavioral Change

COMM102: Foundations in Strategic Communication

 

DDC Core Courses

COMM301: Visual Analytics for Decision Making

COMM255: User Experience (UX) and Digital Product Design (or IS211 Interaction Design Prototyping - the courses are mutually exclusive)

 

DDC Core Basket (pick either one or both)

COMM253: Storytelling with AI

COMM256: Design Thinking in Digital Communication

*students may choose either COMM253 or COMM256 to fulfill the third DDC core course. If students take both, one will fulfill as a DDC elective

 

DDC Electives (pick any three)

COMM320: Business Narratives for Asian Organizations

COR-COMM1312: Communication Strategies in the Digital Age

COR-COMM1313: Intercultural Communication

COR-COMM1315: Misinformation Management

MGMT345: Digital Media, Entertainment & E-Commerce Ecosystem

 

Please refer to the Course Catalogue on OASIS for the most updated list of electives available and their course attributes.

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