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Tick tock: How effective leaders manage their time

SMU Lee Kong Chian School of Business Social Media Team

 

For leaders worldwide, across industries and companies, effective time management is twofold, for both efficacy and symbolically. The way CEOs allocate their time can send powerful signals about their priorities, and thus shape the priorities of the company’s management team and employees. In other words, our leaders’ time management strategies help shape company culture.

 

Since time is also relative, it turns out that time may be far more precious for business leaders. A 2015 survey by Time magazine reported that CEOs work a mean of 58.15 hours per week — or around 10 to 11 hours per weekday and another six hours over the weekend. That’s not all. The same survey also noted that 80 per cent of CEOs start their days at 6am, and only hit the sack past 11pm. Tesla chief Elon Musk has also admitted in an interview that he works over 120 hours a week.

 

It’s no secret then that C-level execs do indeed fit the stereotype of workaholics with little downtime. But that doesn’t always have to be the case. CEO burnout is very much a reality, with the World Health Organisation adding “burn-out” to its Classification of Diseases as an occupational phenomenon in 2019. With that in mind, here are seven tips on how to manage every leader’s most precious and influential resource - time.

 

1. Audit yourself

You can’t make a good plan without good information. Do you really know how you’re spending your time? Use a calendar tool to keep meticulous track of how much time you are allocating to different tasks and assess the results. Are important action items getting the short end of the stick? Are unnecessary distractions eating up too much time? Adjust accordingly.

 

One CEO, Sujan Patel, founder of corporate email finder and verifier tool Voila Norbert, also suggests determining if tasks are “time assets” (such as automation tools which empower leaders to free up more time in future) or “time debts” (such as tasks that are poorly delegated and may require more time later to amend or redo). This approach helps leaders mindfully transform previously time-consuming tasks into productive action.

 

2. Define your Area of Genius, and delegate everything else

Develop a crystal-clear understanding of your unique strengths and use it to define the tasks that  can only be done by you.

 

Everything else can fall under these categories: tasks you can delegate while retaining decision-making responsibilities; tasks and decision-making responsibilities you can delegate fully; and tasks and decision-making responsibilities you can delegate, while continuing to be kept in the loop.

 

Assemble a team with members skilled in the areas that are not your own forte, and communicate your expectations about autonomy and accountability clearly. Remain consistent and do not micro-manage.

 

For example, legendary GE CEO Jack Welch was dubbed “Neutron Jack” for his ability to cut out unproductive work and attract the best personnel to propel the company into pole position in key categories. Meanwhile, US investor Warren Buffett has highlighted the unsustainable returns of his conglomerate Berkshire Hathaway, and built partnerships with the CEOs of companies under his portfolio to ensure business longevity.

 

3. Make your calendar work for you

Understand your body’s natural rhythms. If you function best in the morning, save those hours for the most challenging and creative tasks. Conversely, while the likes of Apple CEO Tim Cook may spring out of bed before 4.30am, Buffet has also admitted that “I will usually sleep eight hours a night. I have no desire to get to work at 4 in the morning.” Hence, identifying your personal “chronotype”- your natural propensity to sleep or perform at a particular time - is key to productivity.

 

In addition, multi-tasking generally does not work. Allocate fixed days or timeslots for tasks such as answering emails, and do not get distracted by these tasks during timeslots set aside for other things. Reddit co-founder Alexis Ohanian swears by time management app Toggl and says in this CNBC interview, “I’m now in a mindset where this is the only thing that I’m working on [during that allotted time].”

 

One strategy is to cluster together similar tasks that require a certain mindset, such as responding to emails. This means you don’t have to spend time re-orienting yourself each time you switch into a new gear for a different type of task.

 

4. Help your team help you

Some business leaders may consider hiring a business coach or tapping on a mentor to help keep them accountable and provide support. In fact, the late ex-football coach Bill Campbell was a pivotal figure in the success of Silicon Valley superstars like Larry Page, Sergey Brin, Eric Schmidt, Jonathan Rosenberg and Sundar Pichai at Google, Steve Jobs at Apple, Brad Smith at Intuit, John Donahoe at eBay, Marissa Mayer at Yahoo, Dick Costolo at Twitter, and Sheryl Sandberg at Facebook.

 

According to former Google CEO Eric Schmidt, who co-authored the book Trillion Dollar Coach to codify the teachings of Campbellsays, "every famous athlete and performer has a coach, somebody who can watch what you are doing and give you perspective. A coach really helps."

 

Alternatively (or additionally), business leaders can save themselves a lot of time by clearly communicating their priorities and agenda to their team, and that includes not just senior management, but also staff like their executive assistants who typically help structure their calendars. If your team knows what is important to you, they can help you stay aligned with your time management goals.

 

5. Stay familiar with your products, services and customers

Helicopter leadership is no match for an intimate understanding of frontline issues. Set aside regular periods to really get down to the ground with your core products and services, and spend time with your customers. Whether that means walking a factory floor or going full undercover boss, this will enable you to see clearly where potential problems and opportunities are, as well as send a powerful signal to staff about how they should approach their work.

 

Remember, with online interactions becoming more pervasive, facetime is becoming correspondingly more precious. 2018 survey by research group Kollective, 62 per cent of workers expect to be able to communicate with their CEOs face-to-face, with less than half satisfied with the current communication with their CEOs.

 

6. Set online boundaries

Despite the advances in communication technologies, the email inbox is still the frontline of many workplace communications, and the email habits of business leaders can set the tone for the whole company.

 

So, while making sure you set aside time to clear emails efficiently, also be cognisant of what norms you are establishing. Do you send emails late at night, on weekends, and during holidays? Do you expect your staff to do so too? What communications do you expect to be copied on, and what can staff expect you to reply to?

 

Jason Fried, CEO of US software company Basecamp, for one, doesn’t believe that workers should be contacted after hours except during real emergencies. He adds, “it’s reasonable to have one or two emergencies a year - but if it’s more frequent than that, you’ve got deeper problems on your hands.”

 

Clearly assess your email habits and communicate your expectations. This also applies to other increasingly common forms of communication, such as workplace messaging platforms.

 

7. Less is more

There are 24 hours in a day, but that doesn’t mean you should pack all of those hours with work. The mind is not a machine — besides setting aside downtime to recharge and reflect, you should also schedule buffer time in between tasks and meetings to prime your mind for information processing and optimal focus.

 

Bill Gates famously makes time for solo “think weeks” in his country cabin, during which he spends up to 18 hours a day reading books and pitches from Microsoft employees on new innovations. It’s helpful to spend some time away in a “third place” that isn’t one’s office or home to recalibrate and gain new insights.

 

Consciously make time for family, hobbies, and professional and personal development, and above all, leave room for spontaneity. A fully filled schedule has no room for casual check-ins, serendipitous conversations, and other human encounters that can help to foster inspiring leadership.

Armed with top tips from leaders around the world, working and leading efficiently is now no longer a challenge. Developing smarter leadership habits is a matter of discipline, dedication and in some cases, a mindset shift. With a bit of hard work, get set to lead your team to success in the coming new year!

 

 

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