Faculty Profile

Lee Kong Chian School of Business LKCSB

Qi YU

Full-time Faculty

Assistant Professor of Marketing

Education

2021	Ph.D. in Marketing University of Pennsylvania
2016	M.A. in Economics Tsinghua University
2014	B.A. in Economics Tsinghua University

Current Position(s) Held

2021- Now

Assistant Professor of Marketing

Lee Kong Chian School of Business, Singapore Management University

Awards, Recognition and Honors

Singapore Ministry of Education Academic Research Fund Tier 1 Grant, 2021

Baker Center Ph.D. Research Grant, The Wharton School, 2019

ISMS Doctoral Consortium Fellow, 2019

Doctoral Fellowship, the Wharton School, 2016-2021

Guanghua First-Class Scholarship, Tsinghua University, 2015

Research Interests

Quantitative Marketing
Customer loyalty
Online retailing
Subscriptions

qiyu@smu.edu.sg

Curriculum Vitae

Research Areas

Lee Kong Chian School of Business

Strategic Priorities

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