SMU Associate Professor of Marketing (Education) Seshan Ramaswami observes that new premium Chinese tea houses are strategically locating in off-centre-city locations to create an authentic and traditional atmosphere that caters to the super-rich seeking unique experiences and the budget-conscious desiring quality. He notes the growing trend of reconnecting with traditions among younger and affluent Asians, driving the rise of these tea shops. He adds that while some premium offerings may be fleeting luxuries, more affordable options could challenge coffee chains. He also recognises Singapore's trend-driven food scene, but suggests that the cultural significance of tea could foster a more enduring trend.
