SMU Assistant Professor of Strategy & Entrepreneurship (Education) Terence Fan commented on BlueSG's wind-down on 8 August 2025, citing possible factors such as high maintenance cost, "lukewarm" revenue, and COVID-19 impacts. He noted that Singapore's car sharing market is expanding, but BlueSg's ageing fleet may need upgrades. Suspending operations until 2026 risks losing customers to rivals, through promotions could win them back. He added that no new players are likely to emerge soon, as car-sharing is a perishable service.
