In recent years, trading cards have become increasingly popular in Singapore, with many consumers hooked on buying, trading and collecting them online. As demand has grown, prices for rare cards have soared - and scams have surged in tandem. SMU Associate Professor of Marketing Hannah H. Chang explained that this hype often causes consumers to lower their guard, as the mismatch between supply and demand creates a sense of urgency. "When a seller offers a rare, limited-edition card on a platform, it naturally seems more attractive and valuable," she said.
