In 2023, luxury lifestyle media brand ICON partnered with SMU's Business Families Institute to launch The Next ICON awards, celebrating the next generation of leaders driving change through innovation, purpose, and resilience. The 2025 awards honoured three outstanding leaders under the age of 40. One of the recipients, Kia Jiehui, was recognised for leading her family's precision engineering business towards greater sustainability and carbon reduction. The award was presented by SMU Associate Professor of Strategy & Entrepreneurship (Education) and Academic Director of the Business Families Institute, Kenneth Goh, together with ICON's editor-in-chief, Sylvester Ng.
