Commenting on National Volunteer and Philanthropy Centre’s (NVPC) report on the impact of leadership on social welfare and volunteer work, SMU Associate Professor of Strategy and Entrepreneurship David Gomulya said companies donating to philanthropic causes have already moved beyond the trial stage and are willing to formally incorporate charitable projects into their corporate culture or operating models. Assoc Prof Gomulya believes that many local business leaders sincerely want to do good, but have not yet adjusted their mindset, often viewing charitable causes as an "icing on the cake" activity. As for how charitable organisations and official institutions can encourage business leaders to initiate philanthropic activities, he pointed out that data shows building a strong corporate brand and reputation is one of the most powerful driving forces.
