SMU Associate Professor Hannah H. Chang noted that Chinese car brands are gaining market share in Singapore due to improved branding and marketing efforts, such as partnerships with Toyota and Mercedes-Benz, which boost global recognition and credibility. However, she anticipates competition will increase as other manufacturers expand their electric vehicle (EV) offerings. Japanese and German brands, with strong brand equity and favourable perception, can stay competitive by innovating in EV technology and maintaining reasonable pricing.
