Chinese customs authorities recently seized over 46,000 counterfeit Labubu toys, known as "Lafufus" highlighting a growing black market that exploits consumers and violates intellectual property rights. In an interview, SMU Associate Professor of Marketing Hannah Chang discussed the implications of these fakes flooding the market. Assoc Prof Chang explained how such knockoffs can undermine the Labubu brand, impact market dynamics, and affect collectors who value authenticity causing down-stream impact.
