Commenting on Deliveroo’s exit from Singapore, SMU Associate Professor of Marketing (Education) Seshan Ramaswami said that the exit could lead to lower prices initially. Assoc Prof Ramaswami noted that the industry could be entering a slower growth phase following the pandemic-era surge in demand, and may even decline. He also raised the possibility of new entrants who may see an opportunity to differentiate themselves from the two remaining players.
